FOR IMMEDIATE RELEASE
The Casual Games Association, the industry's leading advocacy group that represents over 4000 casual gaming executives, publishers, and developers from around the world.
Casual Connect Europe gathers industry leaders with the unified mission of promoting casual games and securing their continued growth, development and boundless creativity.
Keynote presenters and featured lectures include:
o Google's Advertising Initiatives: What this Means for the Casual Games Community
o Microsoft's Gamine Experience Group - Chris Early, Microsoft
o Character Cash or Financial Fictions: The Art and Business of Story Development in Casual Games - Kenny Dinkin, PlayFirst
o Portals - John Vechey, PopCap Games
o Maximizing Revenue With New Business Models - Alex St. John, Wild Tangent
o Portal to High Street - Ian Livingstone, Eidos
o Funding: What Every Business Person Needs to Know - Adeo Ressi, The Funded.com
Parties and Special Events
o Pre-Funk, 5th Feb: 18h00
o Party with Real, 6th Feb: 21h00
o MumboJumbo Party, 7th Feb: 21h00
Media registration can be found at http://amsterdam.casualconnect.org/press.html.
On-site registration is also available.
WHEN: 6-8 February 2008
WHERE: Felix Meritis, Keizersgracht 324, 1016 EZ, Amsterdam, The Netherlands
About the Casual Games Association
The Casual Games Association is an international organization with a membership of more than 4,000 gaming executives, publishers and developers. Dedicated to promoting casual games for general consumers and providing educational resources for game development, the association hosts annual conferences in Seattle, Kyiv and Amsterdam, publishes a magazine three times a year, and issues research reports on the industry. For more information about the association, visit http://www.casualgamesassociation.org/.
David T. Oro
Casual Games Association