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Call of Duty director attacks Activision producer

Infinity Ward's Robert Bowling enraged by comments comparing previous titles in the series

Infinity Ward's director of communications Robert Bowling has unleashed a stunning broadside on Activision producer Noah Heller.

Heller has been discussing changes in the Call of Duty series for latest title World at War, comparing it to previous titles by Infinity Ward, but being "completely f*cking wrong," according to Bowling.

"A rule of thumb I like to use is... when promoting your game, promote your game. Don't compare it to another game, or reference what other games did in the past, pitch your game," wrote Bowling.

"Especially when you're pulling shit out of your ass. Come on man, interview about your game. Not ours! Call of Duty: World at War can stand on it’s own merits, leave ours out of it."

World at War has been in development at Treyarch, with Activision promoting the game heavily in the run-up to release this month. But Heller's observations on the evolution of the franchise have enraged Bowling, who claims the Activision producer has no real experience working on the series.

"First of all, you didn’t work on previous Call of Dutys, so don't talk as if you're down with how / why things were designed the way they were," claimed Bowling. "Second, you're completely f*cking wrong."

"Can you guys please stop interviewing this guy, talk to someone who actually works on the dev team at Treyarch and knows what the f*ck they're talking about. Not Senior Super Douche Noah Heller from Activision - who apparently has never played the game and doesn't even work at the developer."

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.