Call of Duty: Black Ops

SANTA MONICA, Calif., Oct 05, 2010 -- In what could become the definitive 3D game experience, Treyarch's  Call of Duty ^® : Black Ops  will also be playable in stereoscopic 3D when the game launches at retail outlets worldwide on November 9th. Activision Publishing, Inc. (Nasdaq: ATVI) today revealed that the game will be compatible with 3D-ready HDTVs and 3D PCs utilizing state-of-the-art active shutter 3D glasses, delivering true depth of field and an unprecedented level of immersion that is perfectly suited for the  Call of Duty action experience.  Call of Duty: Black Ops  will be playable in both 3D and non-3D on the Xbox 360 ^® video game and entertainment system from Microsoft, PlayStation ^® 3 computer entertainment system and Windows ^® PC.

"Development of stereoscopic 3D began as an R&D project, but once we saw what the technology brought to the  Call of Duty experience, what a great fit and how immersive it was, we knew that we had to develop it for  Black Ops. Aiming down the sights of your weapons, flying in helicopters, rappelling down mountains, and moving through highly detailed environments are just some of the awesome experiences you will have in 3D with  Black Ops," says Mark Lamia, Studio Head of Treyarch.

" Call of Duty: Black Ops  is already the most anticipated entertainment launch of the year, and the addition of a fully playable 3D version will truly take gaming to the next level," said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. "Through our footprint of nearly 1100 retail locations across the country and online, as well as our wide selection of 3D-enabled products, Best Buy is uniquely positioned to bring this exciting experience to life for consumers. We're thrilled to partner with Activision to support this great new chapter in home entertainment."

Added Lamia, "we made sure the experience is seamless for gamers to use with a simple menu option to enable stereoscopic 3D or disable it at any time whether playing in the single player campaign, multiplayer or Zombies."

Call of Duty: Black Ops  for Windows PC is NVIDIA ^® 3D Vision ^® -Ready and supports stereoscopic 3D gaming using 3D Vision active-shutter glasses and NVIDIA GeForce GPUs. For more information, go to  www.nvidia.com/get3D.

For Xbox 360 and PlayStation 3 system consoles, 3D features require a compatible 3D-ready HD TV. See  www.callofduty.com/3d for more information.

Rated "M" (Mature - Blood, Drug Reference, Intense Violence and Language) by the ESRB,  Call of Duty: Black Ops  will be released worldwide on November 9th for the Xbox 360 ^® video game and entertainment system from Microsoft, PlayStation ^® 3 computer entertainment system, Nintendo Wii ^TM and Windows PC. Pre-orders for the title are currently available. For additional Call of Duty updates, visit  www.callofduty.com/blackops and also via Twitter  @JD_2020.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,  www.activision.com.

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