Cabela's Monster Buck Hunter

FOR IMMEDIATE RELEASE

Minneapolis, MN – March 30, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Cabela’s Monster Buck Hunter is available now for Wii™. The game brings a fast paced and fun arcade-style experience home for the entire family and comes packaged with the TOP SHOT hunting peripheral that revolutionized the genre and made Cabela’s Big Game Hunter 2010 one of the best selling games of 2009.

In Cabela’s Monster Buck Hunter, you can test your shooting skills in 12 expansive shooting galleries where you can bag loads of big game, small critters and flying birds with an ample supply of ammunition for non-stop hunting action. Take the TOP SHOT challenge with friends and family in 2- to 4-person turn based multiplayer games and use up to seven different power-ups to gain the advantage. The game also features 96 heart pounding missions that start you at the most critical part of the hunt. Your journeys will take you across 24 states and provinces from the bone chilling Yukon to the scorching Sonoran Desert. Hunt 36 species of trophy game including North America’s most sought after Trophy Deer species.

The TOP SHOT hunting peripheral for Wii ups the action even further. Designed by Activision in collaboration with Cabela’s, this Nintendo approved peripheral will bring a smile to any hunter. Just load the Wii Remote and Nunchuk and you’re ready for adrenaline pumping, arcade style hunting action!

“The Cabela’s franchise has been delivering new and innovative hunting game experiences for over 13 years and Cabela’s Monster Buck Hunter continues that tradition” said David Oxford, Activision Publishing. “Designed for the TOP SHOT peripheral, Cabela’s Monster Buck Hunter promises to deliver countless hours of hunting fun for everyone.”

Cabela’s Monster Buck Hunter is available with the TOP SHOT Peripheral for $49.99 on Wii™. The game is rated T for Teen by the ESRB. For more information, visit www.activision.com.

About Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. has grown to become oneSince the Company’s founding in 1961, Cabela’s of the most well-known outdoor recreation brands in the world, and has long been .recognized as the World’s Foremost Outfitter Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Visa credit card, which serves asCabela’s also issues the Cabela’s CLUB its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

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©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii is a trademark of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Shaun Norton

Sandbox Strategies

212-213-2451

shaun@sandboxstrat.com