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Brash to raise $150m for movie games

Brash Entertainment, a videogame start-up from the executive producer of movie hit 300 and dot-com veteran Bert Ellis, is close to securing USD 150 million in private equity.

Brash Entertainment, a videogame start-up from the executive producer of movie hit 300 and dot-com veteran Bert Ellis, is close to securing USD 150 million (EUR 112.4m) in private equity.

The company intends to publish licensed games based on major movie, book and music titles, according to a report by the Atlanta Business Chronicle.

Ellis said that the company is hoping to produce between 60 and 100 titles over the next five years, with five titles already in development.

"The safest, most lucrative way to sell a videogame is in tandem with some kind of movie that is already heavily marketed," said Ellis. "Your downside is protected by co-marketing."

The company hopes to finalise the USD 150 million worth of funding next month.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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