Bristol, United Kingdom, January 27, 2010 – Get ready for a battle of the sexes at summer camp as Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announces its latest Wii™ game — Boys vs. Girls. Drama and hilarious hijinks ensue when the Boys’ Cabin faces off against the Girls’ Cabin in this motion-based action adventure. Only by pulling off mischievous pranks, avoiding the camp counsellors and winning intense head-to-head competitions can one cabin emerge victorious.
“Boys and girls are naturally competitive and this game captures that familiar dynamic in a fun way that lets each gender test the other in sports, pranks, and arts & crafts,” said Gui Karyo, Executive Vice President of Operations for Majesco. “With four player support and a huge range of motion-based challenges, brothers, sisters and entire families can play together to prove which gender comes out on top.”
In Boys vs. Girls, players vie for the upper hand in more than 25 diverse missions and side pranks through lush forests, deep water and off-road trails. Just like any real summer camp experience, pulling pranks on the opposite sex is all part of the fun. By creating more than 30 different arts & crafts projects — including fake spiders, stink bombs and whoopee cushions — players will have the means to skunk victims, scare other campers, set traps, mess with camp food and engage in other shenanigans.
Campers can compete in over 10 different sports including Water Balloon Fight, Eating Contest, Dodgeball, Canoe Race, Archery, Fishing, Potato Sack, Tug o’ War and Scavenger Hunt. Each game supports up to four players in motion-based play with the Wii Remote™. Players can also track achievements, get to know their fellow campers and explore the world at their leisure by taking photos of rare animals and collecting hidden flowers for their Scrapbook.
Developed by Digital Embryo, Boys vs. Girls for Wii is expected to release later this year in Europe. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com or www.majescoeurope.com.
For more information, please contact Tony Coles at Peppermint P:
+44 (0)207 240 2645
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems. Product highlights include Cooking Mama™, TETRIS® Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels’ Fitness Ultimatum. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com or www.majescoeurope.com. @Majesco is on twitter at www.twitter.com/majesco or www.twitter.com/majescoeurope.
About Digital Embryo
Digital Embryo is a game development studio located in Milltown, NJ which focuses on creating games for the Wii™, Nintendo DS™, Xbox 360™ and Playstation 3™. The studio's titles which include the Cake Mania™ series on the DS™ and Summer Sports™ on the Wii™ have sold a combined 2 million units worldwide.
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