LONDON, UK—MAY 20, 2008—Hands-On Mobile™, the world's leading developer of connected games and applications, today announces that it has entered into a licensing agreement with BMW AG and Nürburgring GmbH, owner of the Nürburgring Nordschleife™ track, to bring the game BMW Racing to mobile phones this summer. Developed by independent UK studio FinBlade, BMW Racing features the latest high performance BMW cars and allows players to experience the thrills of racing round the world-famous Nürburgring circuit.
BMW Racing will feature six officially licensed cars, including the M3, M5, M6 and the current season Formula One racer BMW Sauber F1.08, with each car featuring realistic car handling that feels different for each vehicle. Players will race in one of two different modes – 'Challenge' and 'Time Trial' – around the Nürburgring Nordschleife, which at 20.8 kilometres long is considered to be the longest, toughest and most demanding purpose-built race track in the world.
"Brand extensions are a great way for companies to reach new markets and the ubiquity of the mobile phone means mobile brand extensions in particular have the potential to reach huge numbers of consumers," said Greg Robinson, General Manager of Hands-On Mobile EMEA. "In the past we have worked with brands such as Marvel and World Poker Tour and have delivered top selling mobile games and content across the globe and we are looking forward to doing the same for BMW Racing."
BMW Racing will be launching on carriers across Europe, APAC and Latin America this summer.