November 1, 2007 (Dallas, TX) - Dallas-based Blockdot received honors at the 2007 BUZZ Awards, bringing home a trophy for "Find the Pink Spoon," a deliciously fun interactive experience created for Baskin-Robbins.
The BUZZ Awards, presented by Adweek Magazines, celebrates the best in brand/media integration. Blockdot won its award by beating out a group of respected competitors in the Gaming category; entrants were required to seamlessly incorporate a character, jingle or product into the world of a game.
"Find the Pink Spoon" was designed to encourage ice cream lovers to search for Baskin-Robbins's iconic pink spoons that were hidden at secret locations across the country. Clues to those locations could be found by answering a variety of edge-of-your-seat trivia questions. This "Mash-Up" game was the first to use "Yahoo! Maps" in a trivia-style scavenger hunt promotion.
Although Baskin-Robbins's summer promotion has ended, you can still treat yourself to a game of "Find the Pink Spoon" at www.findthepinkspoon.com.
About Blockdot and Kewlbox.com
Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.
More information on Advergaming can be found at www.blockdot.com.
8350 N Central Expressway, Suite #400
Dallas, TX 75206-1600