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Blizzard skips E3 to concentrate on development

StarCraft, Diablo and Warcraft take priority over June event

While 70 plus publishers and developers have already committed to this year's E3, World of Warcraft developer Blizzard won't be attending the annual LA trade show.

Speaking to VG247, a representative for the company said that the team will be busy working on the highly-anticipated instalments of some of its biggest franchises.

"[Regarding] E3, our current focus is on the ongoing development of Diablo III, StarCraft II, and World of Warcraft," offered Blizzard's Bob Colayco.

"We are already planning to participate in a number of shows this year and look forward to sharing the latest news on our games at these events."

The developer usually holds its own BlizzCon event for fans, which last year attracted record numbers in Anaheim, California. The company is yet to officially announce BlizzCon 2009.

"BlizzCon 2008 was our most successful ever, with exciting news on all of our games, and the most attendees we’ve ever had at any BlizzCon," said Colayco. "We’re looking forward to doing more events in the future, but have not announced a 'BlizzCon 2009' at this time.2

E3 takes place at the LA Convention Centre, June 2 – 4. GamesIndustry.biz Network members can add the event to their schedule and see other attendees here.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.