Blizzard's chief operating officer Paul Sams has joined in calls for Microsoft to "put more emphasis on the Windows operating system" as a gaming platform.
Speaking to Gamasutra, Sams described how he felt Microsoft was focusing on the Xbox 360 as its primary gaming system to the neglect of the PC.
"Their gaming focus is very much on the [Xbox] 360. And that makes sense, cause they're a hardware manufacturer as well as a software developer. And so they've got a lot of money and investment tied up in that system," explained Sams.
"And I kind of look at it and say to myself that it would be great if they put more emphasis on the Windows operating system, certainly probably the most prominent operating system in the world. Even more so than console boxes."
"And they own and operate that system, so having them put more energy and effort against it - and they would say that they are, but I think that there's more that can be done," Sams added.
Meanwhile Microsoft's Peter Zetterberg, the business development manager for MGS Europe, told GamesIndustry.biz that the company would contine to support different release dates for Xbox 360 and PC titles as the PC versions would take away a significant portion of console sales.