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Blast! Launches A Brand New Global Asset Facility

The ever expanding publisher Blast! Entertainment announces the launch of an international asset facility for staff, licensing partners, distributors, journalists and press in general.

London - April 2007 - Blast! Entertainment Limited

Blast! today announces the launch of their global asset facility incorporating all of the beneficial assets required for the highly successful children's PS2 range of titles.

Blast's rapid growth and aggressive spate of high profile signings has meant an unprecedented demand for information and assets attached to the strong brands that make up the release schedule.

A simple online asset facility has been set up that is quick and easy to use, with a user name and password the site can be accessed and all assets including pack shots, screen shots, inlays, sales sheets, press releases, demos, viral files, logos, characters, trailers, adverts and the Blast! release schedule updated on a weekly basis.

The information is currently available for 11 different worldwide territories all with full localization and this will grow as the global distribution network expands.

Anyone can gain access to the Blast! asset site by emailing mark.embleton@mastertronic.com to request a user name and password, you can request a preferred log in name and password or be supplied with log in information. All that is required is full name, company name and home country if you require the site to open automatically in your territory.

Sean Brennan, CEO of Blast! Commented - "This is a fantastic global resource and with our growing number of international partners this asset facility will prove invaluable and help communicate information on games such as Little Britain, Charlotte's Web, Wacky Races, A.T.O.M and Mr Bean, the site will be an easy access point for information and assets across our ever expanding range of products."

For Further information on the Blast! range of products www.blast-games.com

For press information contact: For sales information contact:

Kirsty Payne - PR and Communications James Cato - Group Head of Sales

Email - kirsty.payne@mastertronic.com Email - james.cato@mastertronic.com

Tel - 0845 234 4242 Tel - 0845 234 4242

Mob - 07941 694930

All of the Blast! titles are available throughout Europe, the Blast! range represents excellent value especially for kids and families with characters you know and love.

Blast! Release Schedule -

Casper and the Ghostly Trio - Out Now

Babe - Out Now

Jumanji - Out Now

AMF Xtreme Bowling 2006 - Out Now

Dr.Dolittle - Out Now

Beverly Hills Cop - Out Now

Home Alone - Out Now

Captain Scarlet - Out Now

The Flintstones - Out Now

Xena Warrior Princess - Out Now

Little Britain The Video Game - Out Now

Charlotte's Web - Out Now

Bob the Builder - 2007

An American Tail - 2007

Thomas and Friends: a day at the races - 2007

A.T.O.M. Alpha Teens on Machines - 2007

Casper Scare School - 2007

Wacky Races - 2007

Thunderbirds - 2007

Paddington Bear - 2007

Top Gun - 2007

Lassie - 2007

Mr Bean - 2007

About Blast! Entertainment Limited - Blast! is the leading video game company exclusively aimed at the younger end of the kids market. We develop new content based on recognised family friendly licenses from movies, TV, classic characters and toys. Parents can be sure that our content is safe and accessible for their kids and good value for money. Kids can be sure that the games are fun and challenging for their age group.

About the Mastertronic Group Limited - Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing.The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004) a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing to retail and digital distribution. In addition, MAD 4 Games, a wireless channel for content delivery to mobile phones was established first quarter 2005.

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