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Bender/Helper Impact Launches Updated Press Site with Games Press USA to Provide On-Demand Assets To Media

New Website Will Provide Latest Information and Artwork For Bender/Helper Impact's Wide Range Of Interactive Entertainment Clients

Los Angeles (July 21, 2006) ­ Bender/Helper Impact (B/HI), a leading interactive public relations firm and Games Press USA, the ultimate resource for game journalists, have launched an updated press site to provide media outlets the latest assets for B/HI's interactive entertainment clients.

Currently up and running at http://bhimpact.gamespress.com, B/HI's new press site uses Games Press's Paladin Media Bank software to power a range of dynamic, web-based press kits, artwork and up-to-date product release schedules that journalists may utilize to retrieve information and supporting assets on-demand. The digital media bank will be constantly updated with press releases, screen and box shots, fact sheets, contacts, demos, trailers and other promotional materials for many of the agency's clients, including Codemasters, Gameloft, Game Trailers, Headplay, Knowledge Adventure, Konami, Kuma Reality Games, Performance Designed Products, Vivendi Games and Webzen.

"As we continue to evolve and offer improved services, Games Press provides us the vehicle to seamlessly update our clients' assets and in turn, provides our media contacts access to valuable information, art and other pertinent data to assist them in their efforts," said Dean Bender, partner of Bender/Helper Impact.

Accessible from any major Internet browser, B/HI's new Games Press site puts total control at reporters' fingertips. Eliminating the challenges traditionally faced by media on tight deadlines, Games Press's online system makes retrieval of key data and associated audiovisual content instantaneous. Registration is free and quick, and allows full access to available assets 24 hours a day, seven days a week.

"It's a real pleasure to work with such a highly respected PR firm to help showcase their promotional materials," said Scott Steinberg, operator of Games Press USA. "Our service is the perfect way to help media easily retrieve the most current assets and information on the wide range of Bender/Helper clients."

About Bender/Helper Impact

Established in 1986, Bender/Helper Impact is considered to be the premier interactive entertainment public relations firm. Having represented a wide range of publishers, developers and games-related industry organizations for more than a decade, the agency separates itself from the field by combining strong relationships with both the enthusiast press and the mainstream consumer media outlets.

About Games Press USA

Games Press USA is the American arm of Games Press Ltd., which runs www.gamespress.com. Founded in 2000, gamespress.com is the games industry¹s leading online source of product information and assets, accessed daily by over 18,000 games journalists, retailers and distributors from more than 70 countries. Games Press also supplies the Paladin Media Bank virtual press kit system to a range of clients across the games industry.

For additional information, please contact:

Alison Kurtz

Bender/Helper Impact

alison_kurtz@bhimpact.com

(310) 694-3109

Scott Steinberg

Games Press USA

scott.steinberg@gamespress.com

(770) 381-1691

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