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Beijing 2008 – The Official Mobile Phone Game

Glu Mobile publishing it, along with a mobile version of Sonic at the Olympic Games.


London, UK – June 17, 2008 – Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced a partnership with SEGA® Europe Ltd. to publish Beijing 2008™ – The Official Mobile Phone Game of the Olympic Games and Sonic at the Olympic Games™ throughout EMEA, Australia and New Zealand.

Developed by SEGA, Beijing 2008™ will bring all the excitement of the Olympic Games to mobile audiences. Featuring four events, with an authentic look and feel, Beijing 2008™ will give mobile owners the chance to enjoy the “Olympic Spirit” for themselves, with control schemes accessible for novices and experienced gamers alike. This partnership between Glu and SEGA follows the success of previous SEGA titles developed and published by Glu for mobile phones.

“We’re delighted to bring the official game of the Beijing 2008 Olympic Games to the mobile platform.” said Frank Keeling, Managing Director of Publishing: EMEA, Glu. “Publishing the Official Mobile Phone Games for the world’s premier sports event is a source of huge pride for us, and it furthers our excellent relationship with SEGA”.

“Combining an enjoyable game with a truly global sporting license will provide a fantastic sports game experience for gamers everywhere,” stated Gary Knight, Marketing Director of SEGA Europe Ltd. “We’re extremely happy to continue our thriving partnership with Glu which continues to deliver fantastic franchises for the mobile phone game format.”

About Glu Mobile

Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, Hong Kong, China, Brazil, Chile, Canada and San Clemente, Calif. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.

About ISM

ISM is active in managing and developing entertainment software applications. In addition to the exclusive interactive entertainment software rights ownership of the Olympic Games, ISM is one of the world's leading providers of sports fantasy games, particularly specializing in the football/soccer sector. Visit the company's website at www.ismltd.com.

TM IOC. Copyright © 2008 International Olympic Committee ("IOC"). All rights reserved.

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