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Beefy Media's Adam Boyes

The former Capcom man on the challenges for the digital videogames sector

GamesIndustry.biz Where do you feel Capcom sits now, compared to when you joined? How much further along the digital path were they when you left, do you think? Will it continue to evolve there? There's been quite a lot of change.
Adam Boyes

Yes, there has. The thing is, what we did was built a digital strategy and executed on it - and although we left there are still a lot of great products they've been announcing. I'm sure there will be stuff in the future they'll be talking about.

I'm really happy with what was built - but I think the amount of products that we released, it was a lot. It was pretty aggressive early on, and though I can't comment on what their future plans are, strategically there was definitely a culmination of bringing the West and the East together - which I think will benefit the company big time in the long term.

Working very closely with Japan, if Capcom Japan understands how to work with the Western world, that can only benefit everyone, right? It'll make the Japanese games more Western, and that will be very beneficial for the company. I think they're making all the right moves, and I'm excited to see what the future holds for Capcom.

GamesIndustry.biz There's an interesting dynamic developing between XBLA and PSN. Obviously XBLA was out there first, so PSN has necessarily been playing catch-up, but we're seeing a lot of interesting titles released on the Sony platform - and I'm hearing time and again that the door is closed for XBLA. How do you see the landscape between those two platforms?
Adam Boyes

Well, I absolutely think the landscape has evolved very dramatically - it's really been two and a half years since the whole digital thing launched. I think with Microsoft they came out and it was a big splash. If you looked at the front end of Xbox Live, Arcade was a big presence, and there was a lot of content - some weeks they were launching four games.

I think the quality control of some of those titles early on... they wanted content - they wanted a lot of stuff on the channel. But as we evolved the games got better - I think Bionic Commando Rearmed was a great example of a game that raised the bar, and then Shadow Complex came out and raised it even more.

We saw more and more dollars being spent on the games, so Microsoft wanted to spend more time on fewer titles - but at the same time the blade was getting crowded with the Facebook stuff, Zune stuff, and all of a sudden my content is harder to find, and there's less of it. It was never really truly transparent to people outside as to why that was happening.

Sony is really embracing the approach with Pub Funds - and Microsoft too, to a degree, with Twisted Pixel and 'Splosion Man. On the other side you've had Hello Games with Joe Danger - a great game, a great group of guys. A small team, but Sony helped them with the Pub Fund. Basically they'll guarantee sales if you approach them with a great concept.

So I think what we're seeing is an evolution - people always think they're going to make great games... but they're not. The majority of people are making s****y games, so less and less of them are being accepted, and more and more people are getting turned away.

That's kind of what my new company does - I go in there and tell them this is s**t, and what they need to do to make it better. Or if you're a total loss... It's kind of like a Simon Cowell approach, but people need that.

When you're going to have a nice conversation with a publisher, and you've never done that before, you need to talk to somebody like me so you can understand what they're looking for. You can't wing it, not nowadays, because they're going to go to 80 other developers - and what's going to edge you out is if you know what they're looking for, and talk to them the way they like to be talked to.

But it's been an interesting evolution - I think Sony right now, if they continue to focus on the indie stuff, more of the Joe Dangers of the world, and the Pub Fund really comes up with some more great content then they could be the ones having more content pumped out that's higher quality.

It's really up to the platform owners to find the best stuff and put it up there.

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