REDWOOD CITY, Calif. – April 15, 2008 – Prepare for the gold rush! This summer, the blockbuster action event of the season will not be in theatres. EA DICE, a studio of Electronic Arts Inc. (NASDAQ: ERTS) today announced that Battlefield: Bad Company™ will ship to retail outlets on June 23. Action fans and gamers worldwide will get their chance to join the ‘B’ company on exciting, sometimes irreverent, missions that take them through deserts, cities and mountain terrain to capture the spoils of war. Players will experience the tactical, destructive power in the deep single player campaign or go online for intense multiplayer action that only the Battlefield team can deliver.
For a limited time only, gamers will be able to purchase the Gold Edition of Battlefield: Bad Company. The Gold Edition pack features exclusive content with behind-the-scenes action and strategy videos giving Battlefield: Bad Company players tricks and tips on how to own the battlefield. The Gold Edition also gives gamers early access to five unique weapons that players can take into battle. These weapons can also be unlocked after the launch of the game by ranking up to the highest level in multiplayer mode.
“Players can forget about using walls as cover as we’ve fundamentally changed the way to play shooters offline and online through the use of tactical destruction,” says Karl-Magnus Troedsson, Senior Producer for Battlefield: Bad Company. “Players will get the chance to reap the spoils of war this summer as they annihilate the enemy and search for gold in the dark, character-driven, single player storyline while returning Battlefield fans will love the intense and vehicle heavy multiplayer.”
Developed by Sweden-based developer EA DICE (Digital Illusions Creative Entertainment, www.dice.se), Battlefield: Bad Company will be available for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system. The game is rated “T” by the ESRB and “16+” by PEGI. For more information about the game, please visit http://www.battlefield.com or our press web site at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
Battlefield: Bad Company is a trademark or registered trademark of EA Digital Illusions CE AB. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation” and “PLAYSTATION” are registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.
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Senior Director, PR