Avalon Heroes

- to be published immediately -

Munich, Germany, February 10, 2010

The time has come to fight in epic battles! The online games publisher burda:ic officially launched Avalon Heroes today, a thrilling online RTS RPG from the developer Wemade/Movon, and a real feast for all fans of the genre. The official PC client at www.avalonheroes.alaplaya.net is just a few clicks away; players get to download it and immediately join breathtaking battles for free. At the same time, the Electronic Sports League (ESL) starts in all of Europe. An ideal moment for the introduction of a new eSport hit!

Avalon Heroes offers a stunning combination of real-time strategy and role playing with competitive elements, as previously seen in the game modification "DotA". The free-to-play online strategy game already offers plenty of new contents: Six new heroes, a battle mode map, a new chapter in scenario mode for both factions, and two supplementary maps in the adventure mode are provided to real-time strategists and role players at no cost.

Besides the first 36 of 100 unique heroes, a total of four single player scenario modes per faction, five adventure mode raid challenges and five battle mode maps for exciting tournaments are now available.

For more information about Avalon Heroes, please visit the official website at www.avalonheroes.alaplaya.net. The online RTS RPG in the European ESL is found at www.esl.eu/eu/avalonheroes.

* * *

About alaplaya

The free multiplayer games portal offers top-quality games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, Land of Chaos Online, is currently in the making. Meanwhile, more than 4 million users are already playing alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

About burda:ic GmbH

burda:ic GmbH is a publisher of PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. burda:ic also builds interactive gamer communities such as alaplaya.net. www.burda-ic.com

About ESL

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de