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ASA dismisses Bully advertising complaints

Authority backs Take-Two despite 31 complaints from members of the public

The Advertising Standards Authority has dismissed accusations that a TV ad for Take-Two's Bully Scholarship Edition glorified and trivialised bullying.

The ASA received 31 complaints about the ad, but said that while the content of the game may be distasteful, the ads themselves were not in breach of any rules.

"Although many might find the name and content of the game to be in poor taste, the content of the ad was unlikely to cause serious or widespread offence," it said.

The ASA noted that any violence in the ad was comic and exaggerated, and as such did not glorify or encourage violence. It also concluded that the ad had been appropriately scheduled.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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