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Artix update

Free-to-play developer reaches 100 million players.

LAND O’LAKES, FLORIDA – APRIL 9, 2010 -- Artix Entertainment, a small, independent game development studio that creates hit F2P (Free-to-Play) games, announced today it reached the 100-million-player milestone. The huge player base is based on the popularity of two F2P MMOs – AdventureQuest Worlds and EpicDuel – and three F2P RPG games: DragonFable, MechQuest, and AdventureQuest.

Founded in 2002, Artix Entertainment has averaged 35,000 new players every day for the past eight years.

“When Artix founder and CEO Adam Bohn was creating our first game, AdventureQuest, he just wanted 100 players to try out the game so he could say 'I made a real game!'. He never was very good at math,” said Dan Vasile, Business Development Manager.

There is not a single attribute that is solely responsible for the overall success of Artix Entertainment; a combination of various elements is the driving force behind such high numbers, from weekly releases in all of the games to player-inspired content and modifications. Artix understands that gamers want to play a game that they can relate to… a game that they would create themselves… and Artix delivers this in the form of browser-based video games.

AdventureQuest started it all in 2002, introducing a Flash-based download-free Fantasy adventure through the magical world of Lore. As the fan base grew, so did the company. A few short years later, another RPG was created: DragonFable. Unlike its crazed monster-and-goblin-slaying brother, DragonFable honed in on more humorous aspects of Fantasy RPGs, allowing players and developers alike to make a game fun (and funny) for all age groups.

A year after DragonFable’s launch, the mecha-inspired RPG MechQuest was created. Fans of Artix were thrilled that their sci-fi and fantasy addictions could be cured with a single click of the mouse, allowing them to freely journey until their hearts’ content (or until they lost internet connection!).

Up until 2008, Artix was well-known for its web-based single player games. One day on the Battleon Forums, a group of players were convinced that a Flash-based MMOROG was impossible. Six months later, the AdventureQuest Worlds Beta was launched and now has over 13 million users. In 2009, Artix expanded its line-up by acquiring the MMO EpicDuel which was an instant hit with players.

For more information about Artix games, visit www.artixentertainment.com and:

AdventureQuest Worlds at www.aqworlds.com

EpicDuel at www.epicduel.com

DragonFable at www.dragonfable.com

MechQuest at www.mechquest.com

AdventureQuest at www.battleon.com

You can follow or friend Artix on…

Twitter: http://twitter.com/artixkrieger/

Facebook: http://www.facebook.com/artix

MySpace: http://www.myspace.com/artixkrieger

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About Artix Entertainment

Artix Entertainment LLC, is a privately held, game development and publishing studio that specializes in creating online, browser-based, anime-style, role-playing Flash games with a distinctive visual style and high-quality game play. Artix has developed a range of games with storylines that are based in the fantasy, sci-fi, and adventure genre. Content within the games is updated on a weekly basis creating a compelling experience which keeps users coming back frequently for new content and story lines. Artix core offerings are three online RPG games: AdventureQuest, DragonFable, and MechQuest, and two MMORPGs: AdventureQuest Worlds and EpicDuel. Players can visit www.artixentertainment.com for more information.

Media Contacts

Daniel Vasile, Artix Entertainment, at dan@battleon.com.

Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.

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