OnePlay acquires Desura and Indie Royale

Online retailer hopes to have brands up and running early next year after former parent Bad Juju went bankrupt

How to create a successful developer livestream

XSplit Program Manager Victor Fontanez offers advice based on learnings from 10+ years of streaming

By Victor Fontanez

Nintendo desperately wants its audience to Switch back

The lack of young people in the reveal indicates a firm determined to reconnect with grown-ups, lapsed fans and the industry

By James Batchelor

Ad watchdog looking at No Man's Sky

UK's ASA investigating complaints about Steam screenshots and video of Hello Games' latest

By Brendan Sinclair

No Man's Sky PR strategy wasn't great - Yoshida

Sony Worldwide Studios president criticizes Hello Games' Sean Murray for over-promising on space exploration survival game

By Brendan Sinclair

Pixelmage sees "seismic shift" in game marketing

With Hero's Song, John Smedley's new studio is taking a transparent approach to paid influencers and crowdfunding

By Brendan Sinclair

Inside an indie cross-platform launch

Premium mobile games aren't really dead, the industry is more nuanced than people think, and other lessons from Butterscotch Shenanigans

By Sam Coster

Mario closes out Rio Olympics

Japanese prime minister dresses as Nintendo mascot for hand-off to promote 2020 Tokyo Olympics

By Brendan Sinclair

Don't believe the hype

Weekly roundup: No Man's Sky still embodies a simple lesson many in the industry refuse to learn

By Brendan Sinclair

Nvidia aims to give indies more exposure

Graphics card maker unveils its Indie Spotlight program

By James Brightman

Augs Lives Matter slogan an "unfortunate coincidence"

Deus Ex brand marketer defends use while Bioware's Manveer Heir criticizes the developer's controversial language choice

By James Brightman

From announcement to launch in mere months

Blue Isle Studios' Valley was announced in April with a summer release date; Alex Tintor explains why, and what the marketing plan is now

By Brendan Sinclair

Showing Off Your Best Assets

Olly McGowan of on what makes for good publicity

By Olly McGowan

Sony, Microsoft share honours for E3 coverage

EA is most talked about publisher, despite no show floor presence

By Dan Pearson

Warcraft, Angry Birds movies cashing in

Critically dismissed flicks poised to become the highest grossing game adaptations of all time

By Brendan Sinclair

Analysts split on E3 showings

Microsoft gets high marks for hardware, while Sony's showmanship has at least one analyst thinking PSVR could thrive regardless of quality

By Brendan Sinclair

Cream of the riding crop

Photo Finish Horse Racing broke slowly, but found its stride with a timely user acquisition assist

By Brendan Sinclair

Rocket League hit $110m in revenue by giving away content for free

PlayStation Plus giveaway and free major DLC updates are behind rapid growth, says Psyonix

By Matthew Handrahan

Mojang: Minecraft is not an advertising platform

New rules prevent third-party entities from using Minecraft and its gameplay for promotional purposes

By Matthew Handrahan

Exploring the "positive tension" between creativity and marketing

For Paradox Interactive and 11 Bit Studios, the best solution to "communication clutter" is to make games worth talking about

By Matthew Handrahan

Minecraft videos based on Super Mario DLC hit with copyright claims

4J Studios' official Wii U add-on was supposed to be exempt from Nintendo's insistence on taking a cut of YouTubers' revenue

By Matthew Handrahan

Rovio's Angry Birds film has earned $150 million worldwide

But after a $400 million Sony marketing push, how much further does it have to fly to return a profit?

By Matthew Handrahan

Tetris movie has an $80 million budget

Mortal Kombat producer's Threshold and Chinese investment firm Seven Star Works partner for sci-fi movie based on classic

By Brendan Sinclair

Make alternate future America great again

Deep Silver's Will Powers explains how Homefront: The Revolution is getting a boost from the US presidential race

By Brendan Sinclair

Microsoft vetoed a black woman on cover for Fable II

Ex-Lionhead art director recalls marketing department "just didn't get it," insisted on a white male for Xbox 360 RPG

By Brendan Sinclair

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