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Bossa Studios hires new CMO

Journalist-turned-PR Tracey McGarrigan to head up marketing efforts for Worlds Adrift developer

“Call of Duty's negative social media sentiment has virtually evaporated” - Activision

No repeat of the poor reception to last year's game as publisher details further plans for mobile and Black Ops III

By Christopher Dring

Shopify enables devs to sell physical merchandise in-game

SDK opens potential revenue source for developers, Alto's Adventure the first to use new tool

By James Batchelor

YouTube nixes monetization until channels hit 10,000 views

Video giant says move is an effort to crack down on impersonating channels

By Brendan Sinclair

Sega has double standard for Puyo Puyo Tetris streaming

Japanese publisher issues rules for content creators featuring puzzle game; North American arm says they won't apply

By Brendan Sinclair

ASA rules against Mutant Box for misleading ad content

Facebook and YouTube ads for Liberators must be pulled, ASA said, after Mutant Box failed to respond

Atlus dictates terms to Persona 5 streamers

Publisher disables PS4 sharing functionality, threatens account strikes and suspensions for sharing late-game footage

By Brendan Sinclair

Digital retailer Chrono.gg secures $1m in funding

Store uses influencers to market its wares, sell ones game at a time

By James Batchelor

How to get the most out of a games convention

Road to Rezzed: PR execs share their tips on dealing with press, consumers and making your booth sing

By Christopher Dring

"Mobile PR doesn't follow the same path as traditional gaming"

Premier's director of games Gareth Williams offers advice to studios looking to raise the profile of their mobile release

By James Batchelor

Four simple ways to get more influencers covering your game

Innervate consultant Becky Taylor offers GDC 2017 attendees helpful advice on how to attract YouTubers and streamers

By James Batchelor

"Don't rely on being featured by app stores"

Google's Matteo Vallone encourages mobile devs to find other channels to new audiences and trust in the quality of their games

By James Batchelor

Microsoft moves E3 media briefing to Sunday

Xbox maker abandons traditional Monday morning time slot to kick off its E3 week on June 11 at 2 p.m.

PS4, Overwatch absolutely dominated games media coverage in 2016

Blizzard and Sony crushed opposition for column inches, says ICO Partners study

By Dan Pearson

"This move is long overdue" - Industry responds to E3 going public

Publishers and developers back ESA's move, but questions remain over price, the number of consumers and whether the show is suitable for them

By GamesIndustry Staff

Roundtable: E3 for Everyone?

The GI.biz team discusses the LA show opening its doors to 15,000 members of the public

By GamesIndustry Staff

Rocket League gets its own toy line

Zag Toys making a set of 12 pull-back racers to debut in stores this spring

Ubisoft: “Viewing habits change, marketing should too”

UK marketing boss Mark Slaughter on the unusual move to explore the facts behind Ghost Recon's fiction with its Wildlands documentary

By James Batchelor

The art of the surprise post-Christmas indie launch

Ben Esposito squeals on Tattletail's marketing strategy and why the devs ignored conventional wisdom

By Brendan Sinclair

Working with influencers: “The internet can smell disingenuity a mile off"

Space Ape's Simon Hade discusses the perks and pitfalls of working with YouTubers and streamers

By James Batchelor

Has Capcom saved Resident Evil?

The development team discusses VR, sales trends, horror and building one of the riskiest Resident Evil games to-date

By Christopher Dring

"Notorious $5000 deals with YouTubers and streamers will fade. It's a matter of honesty"

Loots co-founder Marc Fuehnen discusses the increasing need for transparency when marketing through influencers

By James Batchelor

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