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Machinima: "We're no longer an upstart teenager"

GM Russell Arons explains why the rebranded logo breaks from the past when the content strategy is about "returning to our roots"

By Brendan Sinclair

Why non-gaming influencers may be the best fit for your game

Benedikt Seitz of marketing agency GameInfluencer says not all developers need to win over PewDiePie to boost sales

By James Batchelor

Making RAWG the 'IMDB for games'

Dasha Lyalin explains how her team's new site will boost discoverability for developers across all platforms

By James Batchelor

The house that Capcom (temporarily) built

Senior PR manager Laura Skelly talks us through the logistics of bringing game worlds to life with pop-up experiences

By James Batchelor

Meet Sam, Ubisoft's personal gaming assistant

Assassin's Creed publisher explains why it's taking a leaf out of Apple and Amazon's book to better serve its players

By James Batchelor

Writers Guild Awards 2018: Video game writing nominations announced

Madden NFL 18 and mobile game Futurama: Worlds of Tomorrow among nominees

PlayStack launches new marketing and user acquisition fund

The games publisher and investor sets out its vision to 'fix' the games industry

By Christopher Dring

Marketing consultant firm Giftgaming to be liquidated

Founder and CEO Nick Hatter cites mental health issues in closure of start-up

By Haydn Taylor

Could movie shorts provide a template for funding indie games?

The Chinese Room's Andrew Crawshaw ponders the potential for experimental tie-ins around AAA blockbusters

By Andrew Crawshaw

Funplus Interactive ad deemed misleading by Advertising Standards Agency

Mobile developer used image from different game to promote King of Avalon: Dragon Warfare

By Haydn Taylor

Independent Games Festival announces award finalists for 2018

Baba is You leads with four nominations at the 20th annual IGF

By Haydn Taylor

Indies overcompensating on marketing

Guacamelee and Parkasaurus designer-marketer Chris McQuinn wants to see small studios prioritize design

By Brendan Sinclair

Why didn't Jettomero take off?

With great looks, a fun premise, and a few good breaks, Gabriel Koenig's latest game seemed like a safe bet, so what happened?

By Brendan Sinclair

The Trouble with Trailers

Developers have learned to deal with violence and difficult themes intelligently and respectfully in recent years - it's time for marketing teams to catch up

By Rob Fahey

A different kind of indiepocalypse

Double Fine's Greg Rice and Tim Schafer talk about the parallel growth explosions of the indie games scene and the studio's Day of the Devs event

By Brendan Sinclair

Five do-it-yourself PR tips for indies

VIM Global's Alex Van Lepp offers some basics for small devs looking to promote their games on their own

By Alex Van Lepp

Sex and gaming: Selling Japan's Senran Kagura to the West

Marvelous Entertainment's Michael Fisher and Harry Holmwood discuss the challenges and surprises this series presents

By James Batchelor

"It's disturbing that Wolfenstein can be considered a controversial political statement"

Bethesda marketing boss Pete Hines discusses publisher's marketing for upcoming anti-Nazi shooter

By James Batchelor

IndieBox shuts down subscription service

Company will be moving in new direction but promises more collector's editions in the future

By Haydn Taylor

Valve gives green light to community merchandising deal

3D printing service Shapeways has partnered with the games giant to produce and sell fan art designs

By Haydn Taylor

Tencent moves to merchandise its IP

Online gaming giant behind Honour of Kings strikes deal with online retailer JD.com

By Brendan Sinclair

iOS 11 App Store changes aim to improve discoverability

New editorial content, developer search and more detailed product pages introduced with today's update

By James Batchelor

Angry Birds signs deal as new sponsor in English Premier League

Developer Rovio Entertainment describes deal as the “logical continuation” for the global brand

How to launch a mobile game in multiple countries

Tappx CMO Ignasi Prat offers advice to developers hoping to release their app in as many markets as possible

By James Batchelor

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