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Rob Fahey, Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.

Recent articles by Rob Fahey

Sony and Microsoft are playing different card games | Opinion

Sony and Microsoft's next-gen communications strategies tell us almost as much as the tech specs themselves

By Rob Fahey

A year without E3 is a chance to take stock | Opinion

The ESA's show has failed to articulate what function it will serve to the modern industry -- this year's cancellation will force that discussion to happen

By Rob Fahey

Learning the lessons of the PlayStation 2 | Opinion

Twenty years after it arrived in Japan, the most successful console of all time still has lessons that are relevant to the industry today

By Rob Fahey

Xbox Series X gets its first great soundbite | Opinion

Never mind the teraflops -- Microsoft's pledge that it won't make consumers re-buy their games on new hardware is a powerful differentiator for Xbox

By Rob Fahey

COVID-19 looms over planning for next-gen launches | Opinion

The epidemic threatens to shut down supply chains the entire games industry relies on -- and even push new console launches into next year

By Rob Fahey

Anthem gets a rare second chance | Opinion

Most games that fail at launch are quickly passed over -- but Bioware's Anthem is getting a rare and expensive second chance at success

By Rob Fahey

Who are Microsoft's "real" competitors? | Opinion

Google and Amazon being the “real” competition for Xbox reveals the tricky balancing act that Microsoft's games team now faces

By Rob Fahey

Can Alyx pull VR out of its niche? | Opinion

Half-Life: Alyx is driving headset sales before it's even released -- but it's going to take a lot more to make VR into a viable market for AAA games

By Rob Fahey

The Witcher heralds an era of game IPs on TV | Opinion

As media giants prepare to do battle over streaming, well-known IPs are a potent weapon -- and videogames remain the last great untapped source

By Rob Fahey

Microsoft goes all-in on the 'evergreen platform'

Bowing out of launch exclusives for Xbox Series X means Microsoft is now fully committed to the bold vision it's talked about for so many years

By Rob Fahey

Is Switch Pro the right move for Nintendo?

A possible hardware update in 2020 has set the rumour mill turning - but where Switch Lite solved a problem, a Pro model seems less well-defined

By Rob Fahey

Console makers lay out their 2020 visions | Opinion

Sony, Microsoft and Nintendo all have very different ideas of where the console market is going in 2020 and beyond - and it's even possible that they're all correct

By Rob Fahey

A (Magic) leap backwards | Opinion

The woes experienced by the over-hyped AR firm were easily predictable -- but the backlash will cause headaches for the sector at large

By Rob Fahey

Nintendo Switch faces an uphill slog in China | Opinion

China is a country with little interest in consoles, so success for the Switch will require building a whole market segment from nothing

By Rob Fahey

Half-Life: Alyx changes the game for VR exclusives | Opinion

Never mind the hardware -- Valve is dipping deep into its own playbook to become the default storefront for VR software

By Rob Fahey

Storm in a Pokéball | Opinion

The vocal complaints from some Pokémon fans point to a basic truth about how fragmented the audience for a big franchise can become

By Rob Fahey

The AR revolution creeps closer | Opinion

Augmented Reality has been “a few years away” for around a decade now - but with major tech firms lining up real product launches, the countdown has started in earnest

By Rob Fahey

Has Blizzard solved the sequel dilemma? | Opinion

Launching a sequel to a service-based game can easily lose player goodwill -- but Overwatch 2 may have found a clever way to thread the needle

By Rob Fahey

PS4 slows as the transition nears | Opinion

Sony's next year will be vital; as PS4 sales decline faster than expected, can the company balance support for its older console with building excitement for the new?

By Rob Fahey

Google Stadia's stealth launch does not inspire confidence | Opinion

After its bombastic announcement, Stadia's low-key and poorly communicated launch will fuel suspicion that it's another of Google's passing fads

By Rob Fahey

Big spending whales aren't the problem with free-to-play games | Opinion

A player spending $150k on a mobile game isn't a problem -- but we should still be conscious of players that struggle with compulsion

By Rob Fahey

Publishers risk being trapped between the US and China | Opinion

After decades of deepening engagement with Chinese giants, publishers are on the frontline of a battle that goes beyond trade -- and will far outlast the Trump administration

By Rob Fahey

Acquisition and conversion costs threaten a mobile bust | Opinion

Acquisition and retention costs for mobile games show no signs of plateauing -- for many firms, this segment is becoming unsustainable

By Rob Fahey

Switch Lite takes aim at a broader demographic | Opinion

Nintendo's latest hardware update takes a leaf from the 2DS and Wii Lite -- pruning features and an aggressive price aimed at reaching new markets

By Rob Fahey

Influencers and E3: Invasion of the tweens | Opinion

E3 as a festival for influencers and celebrities may horrify some, but is likely a good move - as long as we're realistic about the age demographics it will reach

By Rob Fahey

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