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Rob Fahey, Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.

Recent articles by Rob Fahey

Planning for the end of the one-hit wonder

The mobile gaming landscape is filled with giant companies living off the back of a single, enormous hit title - but how many are planning effectively for when that title starts to decline?

By Rob Fahey

Capcom's hunt for a global audience

Monster Hunter was perhaps the best example of a “big in Japan” game - until Capcom's persistence and confidence finally paid off this week

By Rob Fahey

Microsoft's new weapon in the console war

Adding new games to Xbox Game Pass at launch is a bold move that says more about Microsoft's determination to keep hard on Sony's heels than its long-term strategy

By Rob Fahey

The heavy cost of toxic work culture

Regardless of the truth of the allegations of harassment and toxicity at Quantic Dream, many in the industry will have found the claims all too familiar

By Rob Fahey

Japan's return to growth is good news for everyone

After a decade of decline, Japan's console market growth challenges the long-standing idea that the smartphone sector was responsible for its woes in the first place

By Rob Fahey

Regulators eye game monetisation in 2018

Controversy over monetisation of games isn't going away, and it's likely to reach the corridors of government sooner rather than later

By Rob Fahey

2017: Celebrating the bright spots

It may not have been a superb year overall, but expectations were defied and challenges overcome with creativity and passion in 2017

By Rob Fahey

Brexit's shadow looms over 2018

A lack of recognition of the games industry's needs from government have created concerns over hiring and trade that will continue into next year

By Rob Fahey

Pushing the trolls back under the bridge

Dealing with abusive behaviour and trolling in games is an old problem, but rarely has the issue been so serious, or the responses so lacking, as in 2017

By Rob Fahey

EA trips up on the path from Product to Service

Consumer annoyance over micro-transactions doesn't change the fact that every major publisher is shifting business model wholesale in that direction

By Rob Fahey

Disney flexes its muscle over Star Wars and Marvel

The IP powerhouse values protecting that IP over any business relationship - as firms working on those properties would do well to remember

By Rob Fahey

Chasing the local optimum

Data-led strategies have left many companies trying to squeeze revenue from the same small but lucrative market segment - it's not an approach with a bright future

By Rob Fahey

Softly, softly: The Xbox One X Launch

The most powerful console ever built has an understated launch week - but Microsoft's strategy makes sense, and signals that it's in this game for the long haul

By Rob Fahey

The Trouble with Trailers

Developers have learned to deal with violence and difficult themes intelligently and respectfully in recent years - it's time for marketing teams to catch up

By Rob Fahey

The economics of single-player games

As many top studios focus on multiplayer, service-based games, does the business case for narrative-driven single-player titles still add up?

By Rob Fahey

Making the industry's voice heard on Brexit

Exiting the EU is one of the biggest challenges the UK games sector has ever faced; the industry desperately needs its access to skilled staff to be protected

By Rob Fahey

Thinking outside the loot box

Business model innovation is necessary despite the friction it causes - but the industry needs to recognise when it's overstepping a line

By Rob Fahey

Final Fantasy: Back from the brink of disaster

On the rocks just five years ago, Final Fantasy is back to being one of the industry's top franchises - courtesy of some bold risk-taking from Square Enix

By Rob Fahey

Gaming YouTube must get its house in order

The risk posed by PewDiePie's outbursts isn't confined to his career; Google won't tolerate a sector that keeps dragging down YouTube's commercial prospects

By Rob Fahey

Rovio IPO: A stark lesson in timing

Once the biggest company in mobile gaming, the Angry Birds creator now plans an IPO far more modest than its past ambitions

By Rob Fahey

Mixed Reality is Microsoft's biggest 2017 launch

With strong partnerships and control of the Windows ecosystem, is Microsoft positioned to win the VR/AR race in the long run?

By Rob Fahey

Mass Effect takes a dirt nap

Mismanaged since poor decisions on Mass Effect 3, one of EA's big franchises has bowed out for now. How did such a well-loved series decline so fast?

By Rob Fahey

Falling indie prices undercut the market

Hideki Kamiya says Platinum has been "rescued" by NieR: Automata; but games like Platinum's remain at risk from collapsing prices outside AAA

By Rob Fahey

Fixing our broken internet culture

If we're serious about tackling harassment of developers, start with the culture of angry entitlement encouraged by many media figures

By Rob Fahey

Consumer scepticism drives Kickstarter decline

Videogames' complex nature makes them perhaps the worst possible medium for crowdfunding - and consumers seem to be catching on

By Rob Fahey

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