720p HD video service goes on air. is proud to announce the launch of its high-definition video player and content in conjunction with Fay Cry 2. The service is the first of its kind to stream true 720p high-definition video among UK gaming websites.

As well as publishing daily game trailers and other official videos, continues to lead the way with its array of in-house video productions, now in true 720p HD, comprising of video reviews, comparisons, and features. Gamers are also able to download HD video or stream an SD alternative.

For game publishers and advertising agencies, can now exclusively offer HD video pre-rolls capable of providing gamers with breathtaking visuals which are truly representative of the game, demonstrated by the Far Cry 2 campaign currently running on the service.

The launch campaign was coordinated between Pro-G Media, publisher of, and media planning agency Maxus.

Im really exited at the launch of our HD offerings as we approach our busiest Christmas ever, said Adam McCann, Operations Director at Pro-G Media. This is also a prime example of how is continually diversifying, providing new and unique opportunities to media buyers to market their products online.

Videogames, like their advertising, continue to improve with time and what Videogamer have done in terms of developing the video player format has really raised the bar much as Far Cry 2 has done to the FPS genre, said Matthew Waghorn, Senior Planner at Maxus. we saw this as a fantastic opportunity to showcase one this years top games in an equally impressive HD environment.

For HD pre-roll sales contact Chris Thomas, Sales Manager: / 0208 654 9992. Please note that we no longer have availability on HD pre-rolls until Christmas.

- ENDS -

About Pro-G Media Ltd

Founded in June 2004, Pro-G Media publishes (, a leading online video games website in the UK. offers a wide range of textual and video gaming content to a global audience, which is also syndicated to Virgin Media, one of the largest portals in the UK.

Pro-G Media specialises in online marketing and bespoke video game content production. For more information please visit

Maxus is the WPP-owned international media planning & buying group. It aims to offer the best of both worlds small agency, big business. As part of WPPs GroupM network, it offers the leverage of the UKs largest buying point, together with a small agency, close to the client culture. It offers communications planning, implementational planning and negotiation across all traditional and digital channels. Other clients include Palm and Church & Dwight.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million. To learn more, please visit

2008 Ubisoft Entertainment. All Rights Reserved. Far Cry, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Based on Cryteks original Far Cry directed by Cevat Yerli.

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