Ubisoft has acquired Canadian move effects company Hybride Technologies, the studio responsible for visual effects in Sin City, Spy Kids and 300.
Hybride intends to use Ubisoft's intellectual property in the movie industry, as well as work on visual effects in the publisher's forthcoming portfolio of videogames.
"The future of our industry depends on our ability to create brands that captivate audiences and to extend those brands to other forms of entertainment," said Yves Guillemot, chief executive officer at Ubisoft.
"The acquisition of Hybride falls directly into the strategy that has already led us to open a digital creation studio in Montreal and to acquire the Tom Clancy brand for video games and ancillary products.
"The exceptional quality of the team at Hybride and the expertise of our Ubisoft teams will allow us to create one of the best 3D animation studios in the entertainment industry," he added.
Hybride will also continue to work with its movie partners going forward, and is expected to generate sales of approximately EUR 6 – 7 million for the company.
"It is the quality and innovation of our artists that made Hybride into one of the most successful studios in cinema and the most important visual effects producer on the North American East Coast," stated Pierre Raymond, founder and chief executive officer at Hybride Technologies.
"The sharing of technological and creative expertise between Ubisoft and Hybride will position the two companies at the head of the pack in an entertainment industry in rapid evolution."