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Tretton: "People don't respect confidentiality"

Sony president laments E3 leaks and the 'watering down' of official announcements

Sony's US president Jack Tretton has said that people in the games business don't respect confidentiality, as company secrets are leaked ahead of time, watering down official announcements.

Sony's big reveal of the PSP Go was leaked before E3 this year, with video footage, software titles and an interview with product marketing boss John Koller all ruining the company's planned presentation on Tuesday of last week.

"People don’t respect confidentiality in this industry," said Tretton, talking to CNBC. "It’s tough enough to keep a secret within your own company, much less when you speak to third parties."

"This is an industry that has trouble focusing on today," he added. "We want to constantly talk about tomorrow. You have to prepare for people to know things in advance.

"The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out."

Tretton also addressed expectations of a USD 100 price cut for the PlayStation 3, stating that Sony would not be pressured into reducing the price of its luxury console, even by third-party and business partners.

"I can’t remember a day that people who have no stake in the profitability of our company have not called for a price cut. I think everybody but us would love to see it given away for free," he said.

"We’ll do everything we can do to make our pricing relevant. But remember cheapest isn’t always the most successful. It’s what you get for your dollar."

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Latest comments (4)

Jason Cartwright Technical Director, Ferrago12 years ago
Re: PSP Go leak. Didn't they put it up on the Qore website by mistake? Real difficult to keep something confidential if you put it live early.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.12 years ago
Leaks are inherent to every media associated industry. The games industry is not exclusive in this regard. What it means you need a shorter leash and tighter collar. When was the last time we heard a leak at Nintendo?

Tretton needs to stop whining and get his house in order.
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Rupert Loman Founder & CEO, Gamer Network12 years ago
Jason: Exactly. The full leak was via an official channel!
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Mat Bettinson Business Development Manager, Tantalus Media12 years ago
I'm kind of baffled how anyone could expect it to be some sort of trade secret when they went around GDC briefing the entire development community about it.

Obviously the press knows about this, I'm sure you chaps at EGN knew about it. You can't report it until you have a source or it lacks credibility (and you're not the Inquirer). When Sony post it on their websites... what is anyone supposed to do?

I think they did well out of it anyway. Sure beats another "Analyst Talks Shit" headline :-)
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