Sony to launch first 3D TV this June

4 stereoscopic games planned for release; 3D PS3 firmware upgrade imminent

Sony is to release its first Sony Bravia 3D TV in the UK this June and, alongside it, four 3D games which will be made available for free to initial adopters of the Bravia HX803.

The TV will feature full 1080p high definition, 200Hz high frame rate technology and a 'simulated 3D' option, which converts a 2D picture into a simulated 3D one. It will also come with 'high speed precision' technology Sony says minimises crosstalk - the mixing the 3D images assigned to the left and right eyes.

It will require users to wear 3D glassses, equipped with shutter technology, which come in a range of colours and in adult and child sizes. Battery life for the specs is estimated to be around 100 hours.

The HX803 will be the first model released, but Sony said that it would be followed by additional models within weeks, including the LX903.

It also confirmed it has timed the launch of four games to coincide with the release of the HX803 - all games that are being re-released through the PlayStation Network with 3D optimisation.

The games will be Wipeout HD, Motorstorm: Pacific Rift, PAIN and Super Stardust HD, which will be made available to early adopters - either in full or, in the case of MotorStorm, as a single level demo - as part of the HX803 package.

PS3 owners will be able to upgrade their PS3s to made them 3D game-compatible with a firmware upgrade that will be released prior to the TVs, said Sony. While a further firmware update to make the PS3 3D movie compatible will follow at some point this year.

Sony has previously said that 3D is a "no brainer" for the company and it has committed to creating the first dedicated 24/7 3D television network in partnership with Discovery Communications and IMAX.

The company will also film 25 of this year's World Cup matches in 3D, in conjunction with FIFA, and an official 3D World Cup film which will be released on Blu-ray 3D at some point in 2010.

The new TV is available to pre-order through Sony's stores now. The only prices currently available are guide ones, which put the TV at £2200 for the 40" model and £3500 for the 60".

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Latest comments (11)

Kingman Cheng Illustrator and Animator 12 years ago
Whoa...I'll stick to my current TV for now, that's some serious money for a TV even with new technology.
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Luis Morales Public relations, Med Mercs12 years ago
k. Cheng I agree with you 100%. I just bought last year a nice 50 something inch Samsung HD, Im not ditching more $ for a 3D TV..........Im not willing to wear glasses in my living room either.
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Barla Von Designer 12 years ago
Those are insane prices. I don't even have a HDTV just now mainly because i don't watch much TV, plus any HD gaming is done on my 24' monitor.
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Show all comments (11)
Richard DeBarry12 years ago
I'll care when 3-D technology doesn't require glasses. It's not just the insane price, but making sure I have enough glasses for any company that comes over isn't worth it.
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Jaco Struik Market And Sales Analyst, Electronic Arts12 years ago
As some already said, 3D will stay a niche market as long as glasses are needed to enjoy it.
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Marius Berthold12 years ago
so whats the difference between normal TV and 3D Tv when you still need glases?
Its already possible to watch 3d TV with glases on your normal television?

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Darren Adams Managing Director, ChaosTrend12 years ago
[Shameless Plug]
My company is working with a client and developing 3D without the need for glasses or any special peripherals and so far we have implicit 3D coded up, just need the explicit binocular modulation done and were away.

We will be releasing a game with the technology once we have developed it, hopefully if everything works out we will be starting production next year.
[/Shameless Plug]

Edited 2 times. Last edit by Darren Adams on 15th April 2010 5:44pm

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Jack Loftus Contributing Editor, Gizmodo12 years ago
Quite the coincidence that both the Nintendo Virtual Boy and Sony's 3D gaming push will share the same fate, no?
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Lorenzo Cicione12 years ago
Sony can only have benefits from this situation...they are not really taking that big risk, since also Samsung, Panasonic, Lg, Sharp, Nvidia, Ati, Nintendo, Intel, etc. are in the 3d business too.
They have the ps3 ready to go, so they can only gain some money.
If 3D is successfull, they are going to develop/adapt some more titles... if not, they are not really going to lose that much.

That said, you have to be blind to think 3D is not going to be successfull.
Some way or another, 3D will be the future, with or without glasses doesn't really matter, it's just a matter of time.
Looking at all the persons going to movies, it seems like people are not willing to wait for autostereoscopic tv sets to be ready.
You guys wait for 4K autostereoscopic tv sets to be affordable and with the same quality of a 3D plasma or a 3D laser set...that's really 10 years from now. Good luck with that.
I say Carpe diem, and enjoy it.
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Doug Paras12 years ago
There is no point in buying a 3D TV right now and won't be for probably 5-10 years, when there is actual support for it. Right now from what I heard there will be 2 channels that will have 3D support in the states in the coming months, one involving the NFL and the other I forget, why spend thousands of dollars on a TV that you will rarely ever use to its full potential?

Edited 1 times. Last edit by Doug Paras on 16th April 2010 7:43am

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Kingman Cheng Illustrator and Animator 12 years ago
Luis, I'd be more than happy to stick to a 50" HD Samsung, and as you said the whole glasses thing really isn't my cup of tea. When more 3D tv go stereoscopic then I'll consider it, but even then I'm waiting for the prices to go down.

I agree Doug, this whole 3d move is inevitable but people just aren't ready for this. I mean how many people have Blu-Ray, let alone be ready for 3d? I think 5-10 years is a little exaggerated. I think at the moment for DVD drives, Blu-Ray = 12% and DVD = 88% or something like that.
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