Sony is to release its first Sony Bravia 3D TV in the UK this June and, alongside it, four 3D games which will be made available for free to initial adopters of the Bravia HX803.
The TV will feature full 1080p high definition, 200Hz high frame rate technology and a 'simulated 3D' option, which converts a 2D picture into a simulated 3D one. It will also come with 'high speed precision' technology Sony says minimises crosstalk - the mixing the 3D images assigned to the left and right eyes.
It will require users to wear 3D glassses, equipped with shutter technology, which come in a range of colours and in adult and child sizes. Battery life for the specs is estimated to be around 100 hours.
The HX803 will be the first model released, but Sony said that it would be followed by additional models within weeks, including the LX903.
It also confirmed it has timed the launch of four games to coincide with the release of the HX803 - all games that are being re-released through the PlayStation Network with 3D optimisation.
The games will be Wipeout HD, Motorstorm: Pacific Rift, PAIN and Super Stardust HD, which will be made available to early adopters - either in full or, in the case of MotorStorm, as a single level demo - as part of the HX803 package.
PS3 owners will be able to upgrade their PS3s to made them 3D game-compatible with a firmware upgrade that will be released prior to the TVs, said Sony. While a further firmware update to make the PS3 3D movie compatible will follow at some point this year.
Sony has previously said that 3D is a "no brainer" for the company and it has committed to creating the first dedicated 24/7 3D television network in partnership with Discovery Communications and IMAX.
The company will also film 25 of this year's World Cup matches in 3D, in conjunction with FIFA, and an official 3D World Cup film which will be released on Blu-ray 3D at some point in 2010.
The new TV is available to pre-order through Sony's stores now. The only prices currently available are guide ones, which put the TV at £2200 for the 40" model and £3500 for the 60".