Sony doubles PS3 production, fuelling price drop speculation

Company orders enough parts to manufacture one million consoles in Q3

Sony has ordered enough parts to make one million PlayStation 3 consoles in the third quarter of this year, according to reports from the Far East where the majority of the console's components are manufactured.

The figure is double the number made in the last three months, said The Telegraph, picking up on a story reported by DigiTimes. A fact that has prompted further speculation Sony is about to launch a cheaper, slimmer version of the PlayStation 3.

Some industry watchers predict Sony will make an announcement at this year's GamesCom event in Cologne, at which the company has confirmed it will hold a three-hour press conference.

The news follows the revelation PlayStation 3 manufacturing costs have dropped 70 per cent since the console was first launched - a figure confirmed by Sony Corp CEO and executive vice president Nobuyuki Oneda during an investor call late last week.

Earlier today, it was also noted online retailer Amazon has cut the price of the PlayStation 3 160GB bundle by USD 50 for its US consumers.

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Latest comments (3)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.12 years ago
This doesn't indicate a price drop so much as it is natural for Q3 to have twice as many sales as Q2 so therefore you'd need to produce twice as many units.
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I'm hoping Sony will announce a price drop but regarding the current economic climate and the losses so far from the hardware, I think Sony may hold off on the price drop a little longer. The increase in parts order may have more to do with the PS3 slim. Currently some US retailers are slashing the price of the PS3 to get rid of current stock.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.12 years ago
One of the guys at my network has received some info that does suggest some kind of price cut as well as Sony doing something for the first time ever. No elaboration on either part but GamesCon on the 18th will supposedly reveal the context.
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