Sony has told GamesIndustry.biz that it expects forthcoming title LittleBigPlanet to achieve higher sales figures than Gran Turismo 5 Prologue Edition.
GT 5 Prologue was released in March at retail and online and became the fastest-selling PlayStation 3 game, while also boosting sales of PS3 hardware by 14 per cent.
"We're hoping sales will be higher than GT5 Prologue," revealed David Reeves, president of Sony Computer Entertainment Europe.
Analysts are backing the game as a system seller, suggesting it will manage to appeal to a family audience not currently catered for by either Nintendo or Microsoft.
The game, developed by Media Molecule, is due for release this October. The platformer will allow users to create their own levels and share them online with other PS3 users.
LittleBigPlanet was first announced at GDC 2007 and remains one of Sony's key titles. It has taken centre stage at multiple press events, and is being used to push Sony's PS3 online message along with social community Home and party favourite SingStar.
"These are genre-defining titles, something we're very proud of, and just one facet of the rapidly growing world of PlayStation," said Kaz Hirai, president of SCEA, during Sony's PlayStation Day in London yesterday.
"[LittleBigPlanet] will completely revolutionise the way gamers interact with their games, especially through the community functions and the ability to interact with LittleBigPlanet lovers around the globe," he added.