Sony Computer Entertainment Japan has confirmed that a new download service offering movies on the PlayStation 3 is set to launch shortly.
The service will go live in the US this summer, according to Kaz Hirai, with a roll-out in Japan and Europe at later dates. Official timings are expected next month.
The service will be a direct rival to Microsoft's service over Xbox Live, which currently boasts movies and TV content from a host of partners including MTV, Warner Bros., Paramount and National Geographic, amongst others.
The company said that the PlayStation 3 will be the first Sony product to benefit from video services, with plans to expand video to other products by 2010.
As a further sign of Sony's commitment to networked products, this November Sony Pictures Entertainment will offer Will Smith movie Hancock to all internet connected Bravia LCD TVs in the US before it's available on DVD.