Rockstar North's new espionage title for the PlayStation 3 - Agent - will be genre-defining, according to Take-Two's CEO Ben Feder.
Although solid details on the new 70s-set thriller are being kept under wraps, a confident Feder told GamesIndustry.biz that the new title from the makers of Grand Theft Auto is a perfect fit for Sony's home console.
"The game, like anything from Rockstar North, is going to be very, very cool. It's going to push the edge, it's going to be genre-defining and it's going to be a whole new way of experiencing videogames that we haven't really seen before.
"They're the best development team on the planet," added Feder, referring to Rockstar North. "We have a lot of respect for Sony, we have a lot of good business relationships with Sony. The PlayStation platforms are best suited for the title."
Feder said the company decided to go with Sony on a PlayStation 3 exclusive to help market the new title in a busy marketplace, at the sacrifice of reaching a larger audience by going multiformat.
"Exclusives do work when you weigh up the pros and the cons, the positives and the negatives of doing an exclusive, they work even at this stage of the console cycle," offered Feder.
"The trade-offs are that on the one hand if you don't go exclusive you get access to a much larger installed base but if you do go exclusive you get the support of first party publishers in a way that you wouldn't normally expect to."