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Riccitiello: "I hate E3 like this"

EA's CEO slams annual event and threatens to concentrate on private shows; Ubisoft's Detoc calls summit "terrible"

A number of top execs have joined the growing chorus of industry professionals questioning the importance and relevance of the E3 Media & Business Summit.

CEO of EA, John Riccitiello, has slammed the event, as has Laurent Detoc, Ubisoft's American president who described the show as "terrible."

"I hate E3 like this," said Riccitiello, speaking to the San Francisco Chronicle.

"Either we need to go back to the old E3, or we'll have to have our own private events."

Detoc was equally blunt, bemoaning the poor turnout.

"E3 this year is terrible. The world used to come to E3. Now it's like a pipe-fitters show in the basement," he declared.

Yesterday, Ubisoft's Alain Corre told that the show is being held at the wrong time of year and in the wrong location.

"It's one milestone in the communication of your products throughout the year, and it's important because it's the ramp-up for Christmas," he said. "[But] E3 here, mid-July, in the Convention Center in downtown LA - it's not appropriate I would say."

This year's keynote speaker, Texas governor Rick Perry, delivered his speech to less than 20 people in a 1000-seat venue.

Nintendo's Shigeru Miyamoto has said that the event is no longer the place to show titles for the dedicated games consumer, and the show is more suited to communicate new concepts to a broader audience.

Following the downsizing of the event from previous years, ESA president Mike Gallagher has promised to tweak the event once again next year.

This year saw E3 return to the LA Convention Centre, but instead of the 60,000 people who once attended the event in its prime, the media were limited to around 5,000 attendees.

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Latest comments (4)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.13 years ago
I'm glad to hear publishers speaking out against the new format. The ESA made too many drastic changes in 2007 (an airplane hangar?), tried to fix things for 2008 but fell quite short.

I never even planned on attending this year after the debacle of last years conference.
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Rupert Loman Founder & CEO, Gamer Network13 years ago
I went to the five E3s before they changed to the new format, and whilst it was flawed before, it was excellent to have everything going on in one place - a real international hub event for the industry. Whilst Leipzig is bigger, it's really not the same - there is something great about having the entire global games industry in sunny LA for a week. But this new format is a mess - doesn't succeed as either a big or a small event.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.13 years ago
I recall in 2006 when many big publishers were unhappy with the events circus like atmosphere. While they had some legitimate complaints, I bet every single one of them wishes they could go back.

Sure it was expensive, it was loud, it was full of EB and GameStop associates but as you mentioned it was a hub of everything. From the little developer trying to get noticed by a publisher, to the odd but interesting displays in the Kentia Hall to the grand booths of the big 3.

It was a huge event for retail, media, publishers, developers, huge, we blacked out part of L.A. from the power drain alone in 2005.
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Tom Wilhelm Ødegård Dpt. head Gaming, Spaceworld AS13 years ago
My major consern about E3 is the way it used to be a event that unfolded new games and consoles, but this last effort was not exiting at all. It was tried and tested, and no really big new announcements took place. I hope they will return to the old E3, it may be a circus but it's at least very entertaining to follow.
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