Registration FAQ

Everything you need to know about the registration process!

The registration process is now live.

There are a few reasons why we're doing this, which are outlined in more detail below, but essentially we see it as an important step in becoming the most worthwhile and respected videogames business community there is.

Obviously, we realise that registering for yet another website won't be at the top of most people's to-do lists for 2010, but we believe you'll find it beneficial to make sure you're staying informed about what's happening in the industry.

Registration will be free and open to all, with additional benefits - including contact lists and event planners - available to those that currently work in some part of the business food chain, from developers and publishers to retailers, publishers and students... but if you don't work in the industry you'll still be welcome.

The FAQs below should answer most questions in a bit more detail, but if you have specific questions please feel free to email us.

What is registration?

In January 2010 will require anybody wishing to read our content to register with the site. That includes news, interviews and editorials, as well as our education and directory content.

Registration will be a quick and straightforward process which should take no longer than 1 minute, and once users are logged in they won't need to re-register at any point in the future. It's a one-step procedure - and it's free.

Why ask people to register?

There are a couple of reasons for this. Whenever we speak to people in the industry there's normally a strong level of support for what we're trying to do in promoting serious and ethical journalism.

But while we know we have strong and consistent traffic numbers, which puts us in an industry-leading position, we don't believe numbers alone are sufficient. As a trade site we want to appeal to and support the videogames industry, but with standard traffic analysis it's impossible to know to what extent we're doing that.

We launched the Network in 2008 to start bringing industry people together, and with a membership of almost 10,000 at the end of 2009 it's grown to encompass a strong cross-section of the business community worldwide.

Now is the right time to expand that idea, and we're aiming to evolve from a leading industry news website into the biggest trade community in the videogames business. Not only will existing tools, such as the event scheduler and meeting planner become much more valuable as the site's membership grows, but we'll also be able to look at the highest quality traffic data to see just how we're serving the community - and more importantly, if we're under-serving anybody.

How will it work?

Anybody who is currently a member of the Network won’t have to do anything, with your existing account details remaining the same - although you may need to update your location information if that's not on your profile already.

Meanwhile, anybody who is working in the industry but not in the Network will be able to join - free of charge - and will then have access to the various member benefits, such as contact privileges, event schedules, preferential access for certain events and so on.

To access full Network functionality you'll need to register with your business email address. This is because it's the only feasible way to automatically verify that a person works in the games industry.

Joining the Network won't be compulsory for industry professionals, but we believe that for a few more data fields it'll be well worth it. We'll also continue to welcome freelance and student members into the community, and students will be able to graduate to full Network status as they leave higher education and take their first steps on the ladder.

Finally, anybody not attached to the industry will also be able to read all of our content with a very basic Consumer registration, so we won't be turning anybody away.

When will it happen?

Registration is currently scheduled to take place in mid-January. Once the switch-over takes place, non-Network users will be asked to register. It will only take a few minutes, and full access will be available once users have logged-in.

We will communicate more details on the website as the changes take place, but any inquiries may be addressed to us directly.

Will your content offering change post-registration?

We believe that the content we currently publish passes a certain value test and adheres to our strict values on ethical journalism, so we don't plan to make any significant editorial changes in the foreseeable future.

However, with a greater knowledge of our readership we will be able to identify any areas that we're under-serving, so we hope that if there are sections of the business we're currently neglecting, we'll be able to rectify that as soon as possible.

Won't you lose lots of traffic by doing this?

Yes, it's very likely we'll see our overall unique user numbers fall from their current levels. But as explained above, we don't believe that unqualified traffic is of any benefit for a trade-focused website. Anybody can write headlines to grab the attention of hardcore gaming communities, but we don't feel that's the best way to serve the industry itself.

But isn't that bad news for advertisers?

We believe that trade advertisers are much better served by accountability of audience, as opposed to vague unique user or page impression numbers alone.

We could easily continue with our current number of anonymous uniques per month - making us a leading trade site by traffic - but we feel it's of much greater benefit to our clients that they be able to talk only to those people that can benefit their business.

The result is a far more targeted approach, and a service that no other trade media organisation can come close to offering.

What else is lined up for 2010?

As ever, we've got a long list of improvements, additions and new services that we'll developing throughout the year - here is a taster of what's on the slate for 2010:

  • A iPhone app
  • Evolution of the new mobile site (now live)
  • A new Resources page
  • More events in association with BAFTA
  • Increasingly involved event partnerships
  • Continued improvements to
  • And a number of things we're keeping under our hats for now...

We'll be attending all of the key events this year, including DICE and GDC in the next couple of months, so we look forward to seeing you there!

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Latest comments (17)

Peter Warman CEO & Co Founder, Newzoo12 years ago
Why are only people from the games industry itself allowed to be a member? And where does the games industry start and end? Is Wallmart games industry? Or Facebook? I hope the network will not become too much of an in-crowd happening whilst the games industry needs to look outside to grasp the new opportunities. Mobile games ? Is Apple games industry? Is Atlas Ventures games industry? I think you should keep things open. Great opportunities come from outside not from within.

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Korey Weber Studying Game Art & Design, Art Institute of Pittsburgh12 years ago
I'm not in the games industry and I was able to make a student account a join without a problem. I think that the whole system is to keep some degree of integrity on an industry web site. It obviously needs a lot of tweaking to get right, but I think it will help relieve the problem of trolls and flamers in the comments. That just comes naturally with Internet anonymity.
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Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix12 years ago
To answer your question Peter - we view anybody that has any links to games, whether console, PC, iPhone, casual, Flash, TV, etc, as people we'd hope to welcome into the Network. That includes retailers, students, investment bankers... they're all part of the value chain.
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Show all comments (17)
Sean Kauppinen Founder & CEO, IDEA12 years ago
It's also nice that there isn't the level of spam that you find on sites where there isn't a registration and verification process. I'm happy with the new format - thanks guys!
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Michael Leung Freelance writer 12 years ago
What if I'm a freelancer but I (finally) get a decent job? I don't see an option for freelancers to upgrade to an Industry account.
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Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix12 years ago
If you go to your profile page (click on "Profile" on the top right of any page) there should be an option at the top of the resulting page that allows you to request an account change.
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Brendan Tinnelly Client Solutions Manager (Console/MMO), Facebook12 years ago
Hi Phil,

My profile reads:
"Account type Freelance (Want to change your account type?)"

Clicking on the hyperlink will direct me to a page, where the only option is to "downgrade" to a student account. I don't see any option or method to switch to a fully-fledged industry account.

Is this a bug or a feature?
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Daniel Mesonero Studio Manager, Toadman Interactive12 years ago
Is the same profile change available to ex-students? I have graduated since I joined the website, but I would like to keep my current log-in....
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Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix12 years ago
Understood - we'll look to add an option to request upgrades as soon as possible in a future update. In the meantime if you send me a personal message with the new details, I'll edit the accounts appropriately.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.12 years ago
Well done,

I've noticed a huge increase in the discourse in each news story since the implementation of the new network registration system.
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Daniel Mesonero Studio Manager, Toadman Interactive12 years ago
@Phil: Because of my student status I can't see your profile or your mail address. I am however, working freelance now =)
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Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix12 years ago
Hi Daniel - I've changed that for you now, as you'll see from your comment box.
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Nia Wearn Student, Staffordshire University12 years ago
I'm not a Student - I'm an Lecturer - is there anyway I can change this / have something to reflect this?
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Matt Glanville Game Designer 11 years ago
I too have graduated and am working in an industry job. How do I change my account settings? Can't see any settings anywhere.

Edited 1 times. Last edit by Matt Glanville on 15th September 2010 9:39pm

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Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix11 years ago
If you email we can sort this out for you.
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Jostein Holmgren11 years ago
This is shit, stop demanding that people register. It only hurts your own reputation. Also, make it so that you can delete your account again, no way I'm staying registered to this site any more than I have to.
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Laurie Ross10 years ago
how do i remove an account?
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