Q4 release schedule 'most sensible in 20 years' boss pleased that early 2010 should maintain sales momentum

The videogames release schedule for the last three months of 2009 is, according to director Neil Muspratt, the most sensible he's seen in 20 years, and he's looking to key releases early next year to maintain sales momentum.

Speaking in an interview with Muspratt pointed to the release of behemoth title Call of Duty: Modern Warfare 2 as one of the key reasons.

"This quarter's release schedule is one of the most sensibly divided up I've seen in nearly 20 years of buying videogames," he said. "I'm not sure why it's happened but I think the short answer is that it's Modern Warfare 2 and everyone is running scared of that - but I also hope that publishers are seeing that this quarter will be such an important one for the increase in the installed user base because of the reduction in price of the consoles.

"This is going to be a massive console selling period and in the early part of next year, and indeed the rest of 2010, there will be a wider audience for software - I think it's important for all retailers that we go in to 2010 with some fantastic releases ahead of us. We're all used to seeing good number of good games squashed to the point of insignificance into a quarter that is just too crowded.

"I can remember the VHS industry in 1991 when the home film industry used to run scared of the summer, in 1991 Home Alone and Ghost were released in the middle of June, traditionally was one of the quietest months of the year, and guess what happened? You bring great products out and they'll sell through regardless."

The full interview with Muspratt is available on now.

Related stories

Toys R Us opens two new US stores following 2018 liquidation

New Jersey and Texas locations will be smaller than former locations, eight more planned by end of 2020

By Rebekah Valentine

Sea of Thieves is No.4 as Black Friday transforms UK Charts

UPDATE: Updated UKIE/GFK data puts Marvel's Spider-Man back in the Top 10

By Christopher Dring

Latest comments (1)

Chris Hunter-Brown IT / Games specialist, BBFC10 years ago
The problem is Q1 2010 is now far too overcrowded. The same level of competition in a smaller pond isn't going to be beneficial to everyone.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.