Sony's PlayStation 3 motion controller will be called Arc, according to rumours currently doing the rounds in the games industry.
As reported by VG247, Arc is likely to be the final name given to the hardware, first unveiled at E3 last year, and set to rival Microsoft's Project Natal when released.
Microsoft has benefited from naming its controller from the off, with the Project Natal brand already well established in the industry. Other names linked to Sony's device were Gem and Sphere.
Sony told GamesIndustry.biz this morning that it would not comment on the rumour.
All of Sony's internal studios are currently working on software for Arc, but the peripheral has had a lower profile.
Sony said the motion controller will launch in spring this year, but with the name only decided internally, and very little in the way of demo software shown publicly, a later release window is looking more realistic.