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PS3 is good value, says Eidos boss

Eidos CEO Bill Gardner has said he doesn't believe that PS3 is priced too high - but conceded that even a USD 100 price drop may not be enough to sell the machine to the mass market.

Eidos US CEO Bill Gardner has said he doesn't believe that PS3 is priced too high - but conceded that even a USD 100 price drop may not be enough to sell the machine to the mass market.

Speaking in an interview with GamesIndustry.biz Gardner said, "Sony is a big company. They know what they are doing.

"I donât think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again, and it will move a little bit further, and theyâll need to do it again and it will move a bit further."

According to Gardner, PlayStation 3 is good value considering it includes a Blu-ray player at a relatively competitive price point.

"Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3," he said.

"I donât think [PS3 is too expensive. I do think weâll start to see additional people pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that."

For more from Gardner, including why Eidos doesn't believe in producing day one software for new consoles, read the full interview.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.