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POP CUTIE! Street Fashion Simulation

"An eclectic mix of Tokyo street style, cosplay, fashion design and trend hunting," available for the DS in September.

-- KOEI, recognized worldwide as the premier brand of strategy and simulation games, announced today that the company is preparing to bring POP CUTIE! Street Fashion Simulation to North America this September 2008. The game will be available exclusively for the Nintendo DS.

"POP CUTIE! Street Fashion Simulation brings together an eclectic mix of Tokyo street style, cosplay (costume play), fashion design and trend hunting to create a game that's part retail management simulation and part style exploration," said Amos Ip, Senior Vice President for KOEI Corporation. "As the game's shop owner you'll compete against rival designers, hire models and staff, design new items, all in search of the ultimate fashion trend."

POP CUTIE! Street Fashion Simulation is a game where players manage the day-to-day happenings of their very own fashion boutique. They'll hire models and assistants, choose the look and music for their shop, run the cash register and even place magazine ads. Best of all, they'll take to the streets and meet different characters in search of up-and-coming trends. Players will then use this inspiration in their studios where they'll create new clothes, accessories and even hairstyles. However, other shop owners are also prowling the streets looking for the next big thing.

Players will start the game as an independent designer with a small shop at a flea market. As players progress, they'll move into larger boutiques. The competition against rival shop owners culminates in a 'Fashion Battle,' where a panel of judges will decide if a player's style has enough cute or enough cool to become all the rage.

By gathering 'images' from people on the street and combining them, players will create clothing lines ranging from the conventional to the most outrageous trends from the streets of Tokyo. A simple touch interface allows players to consider color and shape combinations on the bottom screen while reviewing the actual design on the upper screen. Using Nintendo DS Multi-Card Wireless Play, up to two friends can challenge each other in fabulous Fashion Battles.

Developed by KOEI Co., Ltd, POP CUTIE! Street Fashion Simulation is for 1 to 2 players. This game is not yet rated by the ESRB. Press can find (watermark-free) assets at gamespress.com.

Based in Burlingame, California, KOEI Corporation established operations in 1988 as the North American subsidiary of KOEI Co., Ltd. of Japan. KOEI is respected worldwide as the premier brand of strategy and simulation games, and is the innovator of the Tactical Action genre. The company's Warriors series of games have generated a combined 18 million units in global sales.

KOEI develops, publishes, and distributes interactive software for video game systems and personal computers. For fiscal 2007, KOEI posted worldwide revenues of $256 million. KOEI maintains operations in Japan, the U.S., the UK, France, Canada, China, Korea, Taiwan, Singapore and Lithuania. More information about KOEI and its products can be found at www.koei.com.

POP CUTIE! Street Fashion Simulation and the KOEI logo are registered trademarks or trademarks of KOEI Co., Ltd. 2007-2008 KOEI Co., Ltd. All rights reserved. Nintendo DS is a trademark of Nintendo. 2004 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. All other trademarks are properties of their respective owners.

Press Release 2008 KOEI Co., Ltd.

Jarik R. Sikat

KOEI Corporation

(650) 692-9080 ext. 230

sikat@koei.com

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