Sony Ericsson is considering using the PlayStation brand for future high-spec mobile phones.
The move comes following the release of a Bravia branded phone in Japan, a handset with specialised mobile TV capabilities.
"It's an area of possible future activity," admitted Miles Flint, president of Sony Ericsson, reports the FT.com.
"We need to make sure that it is a credible phone, and be sure we are justified in putting that identity on it."
Sony Ericsson is 50 per cent owned by Sony. The handset manufacturer has already used Sony's Walkman and CyberShot brands on mobile phones.