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Playfish celebrates 100 million game installs in 18 months

Downloads hit big numbers following success on Facebook and iPhone

Social gaming company Playfish today celebrated 100 million installed games, just 18 months after it was founded.

The company has released seven titles in total, which include Pet Society, Geo Challenge and Bowling Buddies, each designed to be playable by friends over social networking sites like Facebook and Bebo and on internet connected devices like the iPhone.

"When we founded Playfish, our goal was to change the way the world plays games by creating experiences that are social and connected between friends," said Playfish CEO Kristian Segerstrale. "Reaching 100 million installs in such a short time is clear proof of social gaming’s popularity and how loyal, enthusiastic and deeply engaged the Playfish community is."

Playfish's games currently boast more than 30 million active monthly players with its biggest success, My Pet Society, attracting 12 million people every month.

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