Find out how to kick start your games industry career

Get Your Free Ticket Today

Perry: E3 is an embarrassment

"The concept is broken, it's expensive, consumers are ignored," says Acclaim exec

David Perry, founder of Shiny Entertainment and now chief creative officer at Acclaim, has joined the chorus of industry execs slamming E3, calling it "broken", "stupid" and an "embarrassment."

Last week, EA's CEO John Riccitiello declared that he hates the current format for the annual trade show, and Ubisoft's Laurent Detoc branded the event "terrible."

"I've got to agree with the comment by John Riccitiello, about E3. If there aren't dramatic changes to the format and staff, I'm never going again," said Perry, speaking to

"The concept is broken, it's expensive, messages are diluted, consumers are ignored (remembering that the future of this industry is direct connections with consumers – not retailers), the ticket policies are stupid, and if the entire industry worldwide doesn't participate, it's not real anyway."

Perry said that the opportunity to show the industry off to potential investors has gone with the change of format, and that the Game Developers Conference is the only event in the US to highlight the passion and energy of the industry.

"I used to bring major investors to E3 to get them excited about our industry, which worked every time. Now it's just an embarrassment.

"Thankfully we still have GDC to bring them to, if they want to see the talent, passion, and energy this industry has," he said.

Find out how to kick start your games industry career

Get Your Free Ticket Today

More stories

Playdom continues acquisition spree with Acclaim buyout

Free-to-play company becomes first LA developer for social games firm

By Matt Martin

Perry: Not yet finished with making big games

Talks about multi-million dollar game Plague canned by Atari, and of bringing it back

By Robert Purchese

Latest comments

Sign in to contribute

Need an account? Register now.