Oberon unveils new I-play brand identity

Oberon Media has consolidated around a new I-play brand identity that communicates the scope of the company's newly integrated publishing division.

"By unifying our various publishing efforts under the I-play brand, we now have the ability to publish content across three mass-market consumer platforms, and do so in a powerfully integrated manner that will revolutionise how games are developed and distributed in the casual games sector," said Don Ryan, senior VP of publishing for Oberon Media, who will run the new unified publishing operation.

Oberon recently acquired casual mobile games company I-play and interactive TV games creator and distributor PixelPlay, allowing the company to deliver casual games across three platforms - online, mobile and television.

"We pride ourselves on choosing only the best partners for our Slingo brands and value the opportunity to leverage I-play's industry leading cross platform expertise to distribute Slingo games across mobile, the Internet and television," said Slingo GM Eric Lamendola.

A key component of the brand identity campaign is the unveiling of the new US consumer website as a showcase for casual games and mobile content. The company said that a European counterpart will soon follow.