Nintendo still least Greenpeace-friendly company

Environmental campaign group keeps Nintendo at bottom of the class in new eco report

Greenpeace has once again named Nintendo as the least environmentally-friendly console manufacturer, a status it has maintained for the entirety of the Wii's lifetime.

In the latest of Greenpeace's regular reports 18 major consumer electronics manufacturers are rated according to their policies on toxic chemicals, recycling and climate change.

Companies are scored according to their stated policies, but controversially if no public information exists then Greenpeace automatically scores them zero points in that area. For a company as naturally secretive as Nintendo this has lead to repeated low scores and bottom of the table performances.

Nevertheless, Nintendo did see some small improvement in this month's results, with their overall score rising from 1.4, out of a possible 10, to 1.8. It gained points for managing chemical substances and publishing its standards for chemicals management.

In response to the last report in January Nintendo claimed that the Wii was the most energy efficient of all the current generation consoles. Greenpeace has acknowledged the energy efficiency of the Nintendo DSi AC power adapter, but criticised the company for increasing greenhouse gas emissions.

Microsoft has fared little better in the list of companies, placed only two places ahead at number 16 in the list. This is an improvement of one place on the previous report, as its score rises from 2.4 to 3.3.

Sony ranks at joint sixth in the list, with a score of 4.9 - a slight decrease on the previous report. The highest ranked company is Nokia with a score of 7.5, with Apple at Number five on a score of 4.9.

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Latest comments (3)

Martin Hollis Hardcore Feminist 12 years ago
"Nintendo claimed that the Wii was the most energy efficient of all current generation consoles"

Oh come on.

Wii uses around 18 watts, in use. PS3 and Xbox360 use TEN TIMES more energy.

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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.12 years ago
This same flawed study comes out every year. Greenpeace scores you a 0 for anything you don't report regardless of its green quality. And for the most part, Nintendo doesn't report anything to them because they don't have to. They file their annual report with Japan to ensure they are within Japanese standards.
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Philip Wilson Project Manager/QA 12 years ago
Yup...Greenpeace is just sour because Nintendo doesn't let them snoop around their factories & inspect their building practices. Greenpeace are just a bunch of annoying hippies...I usually put them side-by-side with PETA members & hardcore (obnoxious) vegans.
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