Nintendo: Games market could grow by 150 million users
Market could increase by 50% 'if the right game comes along' says Prata
Numbers of console and handhold gamers worldwide could increase by 50 per cent with the right game, according to Nintendo of America's senior director of product development, Tom Prata.
The exec noted the worldwide active market size of console gamers currently stands at 295 million, however believes this figure could swell by 150 million - or 50 per cent - "if the right game came along".
Revealing new internal Nintendo research at the Casual Connect conference in Seattle, Prata said some 30 million new game players have appeared across North America in the last two-and-a-half years alone, bringing the current user base there up to 143.7, reports Edge.