Nintendo has responded to another set of strong US sales results by identifying the Wii's "variety of unique interfaces" as a key reason for the platform's success.
The Wii topped the NPD hardware list for September - again - selling 687,000 units, up 234,000 from August and a year-on-year increase of over 37 per cent.
The system also saw four of its titles take top ten software positions with combined sales of over 1.3 million units.
"The four Wii games in the top ten all feature controls just not possible on other videogame systems," commented Cammie Dunaway, Nintendo of America's executive VP of Sales & Marketing.
"The Wii Balance Board and Wii Wheel give players new ways to interact with their games, while the Wii Remote controller transforms into a pool cue, table tennis paddle or lightsaber. Consumers have truly responded to this variety of entertainment options."