Nielsen: 10% of online time spent gaming

Americans spend 407m hours per month in online games, but only 329m emailing

Americans spend 10 per cent of their time online playing games - second only to the amount of hours they put into social networking.

New figures from Nielsen reveal that gaming is an increasingly major online pursuit, having now leapt ahead of time spent emailing.

In total, online gamers racked up 407 million hours per month, with social networking and blogs constituting 906 million hours.

"Despite the almost unlimited nature of what you can do on the web," said Nielsen's Dave Martin, "40 per cent of U.S. online time is spent on just three activities - social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie."

However, while gaming and social networking were the top named web pursuits, an amorphous "other" constituted 34.3 per cent of time online.

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Latest comments (3)

Private Industry 7 years ago
I take it others is downloading? Can`t think of anything else that`s not already listed there.

Curious to know how they came up with the numbers if it`s similar to how they get the TV ratings.
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Sergiy Rykin7 years ago
try shopping, research and of course naughty things :)
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Private Industry 7 years ago
Isn`t naughty things already included in the Movie/Video section? :) Otherwise that would fall as well probably into the download category
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