New consumers help boost US hardware sales

Console sales outpace games in January's $1.33bn month, as new consumers help grow installed base

New consumers have helped boost the sale of videogame hardware in the US during January, with sales rising 17 per cent compared to the same period last year, to USD 445.4 million.

Hardware sales outpaced software which grew to USD 676.6 million, or 10 per cent.

"We would expect to see a greater percentage of total industry sales generated by software sales, but the continued strength in hardware sales is changing that scenario a bit," commented NPD's Anita Frazier.

"This will have a long-term positive impact on the industry as the user base expands. Software sales still increased 10 percent over last January, indicating that continued strong hardware sales are not occurring at the expense of software sales."

According to NPD data, combined hardware and software sales reached USD 1.33 billion in January, up 13 per cent on last year's 1.18 billion.

"Even in these tough economic times, the fact that total sales were able to realize a 13 percent increase in revenue speaks to the continued strength of videogames as one of the leading entertainment industries in the US," added Frazier.

Nintendo's Wii sold 676,200 units during the month , with the DS shifting 510,800 units.

Microsoft's Xbox 360 sold 309,000 units according to NPD, ahead of Sony's PlayStation 3, which sold 203,200 units.

Sony's handheld, the PSP, moved 172,300 units, and the stalwart PlayStation 2 a further 101,200 units.

More stories

Xbox CFO expects supply chain issues to continue through 2022

Tim Stuart said that things "could remain rocky," including during the holiday season

By Marie Dealessandri

Xbox Game Pass to add game demos and streaming for owned titles this year

Microsoft will pay developers for demos and share performance stats, also bringing Xbox app for cloud gaming to Samsung TVs

By James Batchelor

Latest comments

Sign in to contribute

Need an account? Register now.