Miyamoto: E3 no longer for core games

Broader media attention has shifted focus to new concepts rather than fan-favourites

Nintendo's Shigeru Miyamoto has said that E3 is no longer an event where the company will be showing off games aimed at the core gaming audience.

The company has faced criticism this week from loyal fans disappointed that Nintendo barely focused on any of its classic gaming franchises such as Zelda and Mario, but instead unveiled more mainstream sports and music games.

"For a very long time, E3 was an event where — and certainly Nintendo included — catered specifically to the core gamer. Now we look at more … an opportunity for us to introduce new concepts and new types of play that we intend to bring to the broader audience, particularly because of the media that gathers at E3 now,” said Miyamoto to MSNBC.

During the E3 Media & Business Summit Nintendo stated that its dedicated Zelda, Mario and Pikmin teams are busy working on new projects, but no specific details were given, leaving loyal fans disappointed.

But Miyamoto said that although the teams were busy, E3 isn't the right place to showcase classic franchises and fan-favourites.

"So while attending an E3 event like this, they might be given the impression that Nintendo is no longer focusing on the games that appeal to the core gamer, in fact we’re still working on many of those titles, but it’s just not the type of event where we’ll be showcasing that anymore."

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Latest comments (3)

Daniel Lim Senior Animator, Sumo Digital Ltd13 years ago
So I suppose the question is exactly where will Nintendo be showing off games for their 'core' audience?
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Alexander Cederholm Editor-in-Chief, GAMEcore.se13 years ago
That's a really good question. Can they do something similar to the conference for the core? I mean... it's people and journalists like us that sit infront of the computer or atend to the event. Yeah... there are some big news groups there and they reach out wide but it just seems wrong of Nintendo to almost ignore the core gamer at this event that should be a highlight for most gamers around the world.
And look at all the other cool stuff we seen on E3. They seem to get good press and thinks that E3 is a good way to show of their goods. Why doesn't Nintendo think that? When Dunaway told us, the core gamer, to "continue play SSBB and Mario Kart Wii and check out Animal Crossing this fall" I got quite sour. To almost not show any core games is a sign that Nintendo have nothing for us this holyday with big impact. How long will it be before Nintendo fans feel let down and ignored? It would be stupid of Nintendo to ignore their huge fan base.

Okey, I have to stop but this makes me sad for all the dedicated Nintendo fans that invested in a Wii.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.13 years ago
I had written an editorial regarding how I felt disenfranchised from Nintendo this E3 but I will hold off publishing given this information.

I too find it odd that they'd display their broad market games at a conference historically filled with core market journalists. Further confusion results from their decision to use their second private invite only conference to recap their Media Briefing in detail instead of using the event as they had the previous two years where Super Mario Galaxy and Super Smash Bros Brawl had been unveiled.

And as Daniel Lim noted above, where then IS the appropriate forum for divulging information on their core market titles? TGS is to late, Leipzig is more European catered, E4All isn't big enough. Will they bring back Space World or create their own version of Gamers Day?
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