Kinect to extend Xbox 360 lifecycle by five years

360 sales for next financial year expected to exceed 2010, says Lewis

Microsoft has said that new motion controller Kinect, coupled with the release of the slimmer, quieter Xbox 360, will help extend the format's lifecycle for another five years.

However, speaking to last month, European executive Chris Lewis would not be drawn on details about pricing for Kinect hardware or software, nor would he offer any solid details on sales expectations for the new Xbox 360 and the motion controller.

"I think 2010 will be a very big year for us, it is in many ways for us mid-lifecycle," said Lewis. "What you've seen is with this new sleek design and Kinect for Xbox 360 we've got at least another five years of this generation where we continue to offer great experiences for people."

"We continue to attach more games than competitive platforms and we have the healthiest ecosystem with 25 million people connected through Xbox Live. So we are uniquely placed to continue to do really, really well in this business and enjoy ongoing momentum."

Although not offering numbers, Lewis said that sales expectations for the next financial year were aggressive, with pressure from the US on the revitalised system to perform well in Europe, a key territory for the business.

"I can't be explicit about the numbers but I can say our market share has grown. Our business ambition for this financial year, which begins on July 1, is certainly bigger than last year and we constantly set ourselves ambitious targets.

"Don Mattrick is not shy about aggressive targets for Europe because he now knows we've got the right assets, now more than ever, to really appeal to our audience."

The full interview, where Lewis also discusses commitment to the hardcore market and why the time isn't right for 3D, can be read here.

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Latest comments (9)

Kingman Cheng Illustrator and Animator 9 years ago
I imagined the software would extend its life, not Kinect.
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Stephen Northcott Senior Consulting Engineer 9 years ago
It's gonna be a long and tedious 5 years...
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James Finlan Studying Information Systems, University of Manchester9 years ago
Well logically they were always going to say stuff like this, they want consumer confidence in the platform so that they don't feel like any new money invested is going to be wasted in the medium term. You can't blame them even if it is somewhat misleading.

I fully expect a new console from Microsoft in late 2013 and would be suprised if changes unless the major economies go into double dip recessions in which case all bets are off and we could still be playing Xbox in 2018.
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Jack Loftus Contributing Editor, Gizmodo9 years ago
Well, judging from the sour reaction from the EXISTING user base of the Xbox 360, Microsoft better hope upon hope the Kinect can work a miracle, create new customers, and extend the console life another five years.
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Chris Hayward9 years ago
The only way they'll be able to do this is if they create at least 3 new IPs that are both Kinect and controller compatible that appeal to the hardcore (i hate that term) and casual alike. The weekend article was right, the only way this will truly take off is through bridge titles, of which at the moment there are none of. Lowering the price of the hardware would help dramatically as well

I'd put money on a new Xbox at E3 2012 with an early 2013 release
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sounds highly optimistic. realistically. i think 1-2 years. 5 is a long stretch.
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Jared Mallia9 years ago
PS2 is still going people.
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Joe Bognar Global PR Manager 9 years ago
I heard from somewhere when the Xbox 360 came out that the technology won't advance fast enough, the graphics won't be more beautiful, therefore there won't be need for a new set of consoles (PlaySt4tion, Xbox 1080, Wii C...etc) for at least 10 years! Now, Microsoft was a little bit too fast. Obviously those were just predictions but still. To miss 5 years...???? I don't think so.

It's not only Kinect that will extend the lifecycle but the range of games and LIVE too.

So at the end of the day, Microsoft didn't release a new console but released the same in an upgraded form therefore the predictions were good, so everything is fine! We don't need to worry that the universe will explode or something... Thank you Microsoft! :)

Edited 1 times. Last edit by Joe Bognar on 22nd June 2010 10:35am

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Kingman Cheng Illustrator and Animator 9 years ago
Beautiful graphics is int he eye of the beholder.
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