Microsoft defends relevance of Rare to Xbox business

Company backs UK studio following comments from former exec Peter Moore

Microsoft's Phil Spencer has told that Rare is a studio central to the vision and future of the Xbox 360 business.

The executive's statement comes in response to former Xbox boss Peter Moore's comments to The Guardian where he said the studio's skillsets "were from a different time and a different place and were not applicable in today's market."

"Rare is a great studio that continuously delivers high-quality, award-winning titles for the Xbox platform and will continue to do so in the future," stated the newly appointed head of Microsoft Game Studios.

"Rare plays a strategic role in delivering games and platform experiences that will help the Xbox achieve our long-term strategy of expanding the customer base to a mainstream audience."

Spencer praised the studio's recent work on games and the forthcoming avatar system for Xbox Live as proof the UK developer is relevant to the business and the industry as a whole.

"The studio’s current work that includes the recent release of another critically acclaimed installment in the Viva Piñata series, the reinvention of a genre and a franchise with the November release of Banjo-Kazooie: Nuts & Bolts as well as the avatar system they’re delivering as part of the new Xbox experience not only is indicative of the value they deliver to our business but proof positive to our partners and the industry at large of our commitment to this strategy and the platform’s continued success," said Spencer.

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Latest comments (4)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.13 years ago
They may still be relevant to Microsoft but they are a whisper compared to their N64 days when they averaged 2 AAA exclusives per year. Meaning their relevance to the industry overall has waned greatly which I believe was Moore's angle.
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Francisco Montero13 years ago
Well, call me when they release something as influential for X360, as GoldenEye was for N64.
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Roger Batchelor Consultant, gamebusinessdaily.com13 years ago
If you take Perfect Dark Zero and Kameo (which only sold well because they were launch titles)out of the equation, then what have Rare actually achieved this current decade in terms of "best selling" software? I agree with Moore on this one, their relevance to the industry has declined considerably. I do think though that it would have better if he had kept his opinions to himself rather than dragging names through the mud!
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.13 years ago
Roger, I fully agree with your final point. I cannot recall a time in our industry that matches the volley of verbal assaults between executives that we've been inundated with this generation.

At a time when social connectivity, outsourcing, conglomerations and cooperative development/publishing is paramount we have more bickering, insults, isolationism, back stabbing, and unwarranted judgments than ever before.
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