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Microsoft continues GTA IV push as 360 outsells PS3

"Xbox 360 the chosen place to play GTA IV," claims Microsoft following triumphant March sales

Microsoft continues to claim Xbox 360 as the platform of choice for Rockstar's forthcoming Grand Theft Auto IV, following March NPD data that showed the PlayStation 3 was outsold by Microsoft's system.

In a statement following the release of independent sales figures, Microsoft claimed that consumers see the Xbox 360 as the "chosen place" for GTA IV.

"Whether it’s the results of online polls or data from pre-sells, consumers have made it clear that the benefits of Xbox Live and exclusive access to GTA IV episodic content are making Xbox 360 the chosen place to play GTA IV," said the company.

Microsoft sold 262,000 Xbox 360 consoles in March, compared to Sony's 257,000 units.

Despite the monthly spat between the two companies, Nintendo once again proved its home console dominance with over 720,000 units sold during the same period.

Yesterday, Microsoft boasted that its marketing spend for the release of Grand Theft Auto IV would equal that of last year's Halo 3.

The game is released on April 29 on both the PlayStation 3 and Xbox 360. Although both games will be identical, Microsoft paid a rumoured USD 50 million for exclusive episodic content, due this Autumn.

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