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Microsoft claims renewed PC focus

PR prepped to tell media "more gaming happens on Windows than anywhere else"

Though PC gaming did not feature in Microsoft's E3 press conferences, the tech giant has been telling journalists that it's once again supporting its original platform.

According an internal mail discovered by consumer gaming site Kotaku, it seems Microsoft's PRs are pre-prepared with an answer to queries on whether the recently-announced Windows version of Fable III signals a renewed investment in PC gaming.

The official response to such a question reads: "In terms of revenue, Windows is far and away the largest gaming platform in the world, so it's an incredibly important part of Microsoft's business. From core games like Fable III to casual, social and Facebook titles, more gaming happens on Windows than anywhere else.

"Windows 7 is a world-class gaming platform, and you can bet Microsoft has a vested interest in using it as a platform for amazing first party content. Fable III on Windows as well as Xbox 360 this holiday is a great first step, and we'll have more news for you later this summer."

Whether this really does signal a widespread Microsoft return to PC gaming remains to be seen. It has made similar pledges in the past, most recently with the Games For Windows Live multiplayer, social networking and digital distribution platform. This was received poorly by PC gamers, despite a number of redesigns.

Despite a tradition of industry doom-saying, PC gaming remains a major earner. Social network game FarmVille enjoys over 80 million users, while Bobby Kotick recently revealed that "non-console-based games" provide around 70% of Activision's profit.

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Latest comments (8)

Kane Forrester Studying MSc 3D Games Modelling, Staffordshire University9 years ago
I have never once opened G4WL on my computer. It loads when in a supported game but I've never opened the interface on the desktop. I pledged my PC to Steam many years ago, and feeble attempts built on empty promises to rival the service aren't going to attract my attention. Microsoft will have to make considerable efforts to pull PC gamers away.
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Mark Raymond Gamer; Consumer; Journalist 9 years ago
Heard this all before. Quite frankly, MS's G4WL can't compete with the likes of Steam, or even Impulse. And yet they've got all that cool XBL stuff they could leverage. Bananas.
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Chris Hayward9 years ago
They need a major investment in servers if they really want to re-enter the PC market and compete with Steam and Impulse. GFWL has had some good deals over recent months, but games such as Arkham Asylum which can be easily 100% downloaded through Steam in a normal day has taken over 5 times as long in some reports i've read.

People want quick and easy ways to buy and play games 24/7 in the digital download economy, and GFWL simply doesn't safely achieve this in its current state

Edited 1 times. Last edit by Chris Hayward on 23rd June 2010 2:12am

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Show all comments (8)
Andrew Clayton QA Weapons Tester, Electronic Arts9 years ago
As much as I would love to complain about GFWL, it's nice to see someone actually paying attention to the PC gaming industry. It's been put on the backburner for far too long.
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Tim Laning Co-owner, Grendel Games9 years ago
Wax on, Wax off. This stuff has been in the press every now and then, but firm commitment from MS is always lacking. If they would just get the xb360 gamers to connect to pc gamers it would make a difference.

Edited 1 times. Last edit by Tim Laning on 23rd June 2010 8:06am

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Jeff Wayne Technical Architect 9 years ago
I agree Andrew. It's refreshing indeed to see someone besides Valve and Blizzard publically in support of the platform. Things were looking very bleak for the platform with quite a while due to the likes of Ubisoft doing their best to destroy PC gaming!

The problem is though that as it's Microsoft, it will probably mean emphasis on G4WL, which will only result in failure. I could end up eating my words and maybe Microsoft have finally started listening to PC community feedback about G4WL and they will consign it to the recycle bin (or at least learn from Steam and rewrite G4WL).
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Kingman Cheng Illustrator and Animator 9 years ago
Valve + Steam are kings of this, especially with Mac support now, how can you compete with that?
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Shane Sweeney Academic 9 years ago
Well for many years Gabe Newel was one of the most hated people in the industry. Gabe along with Valve could of been the next John Romero if Half-Life 2 had failed.

People forget the difference between Romero and Gabe is simply that Daikatana failed and history is written by the winners.

Maybe I hold a grudge more then msot but I would very much love to see a new compeitior to seriously take on Steam - that said, I doubt it will be Microsoft.
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